# Hatice I.

> Senior Product Designer at ŌURA

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/hatice

## Work Experience
### Senior Product Designer @ ŌURA
Jan 2025 – Present | San Francisco, California, United States

### Senior Product Designer @ WeightWatchers
Jan 2024 – Jan 2025 | San Francisco, California, United States
• Owned and designed all Food Search & Track experiences in WeightWatchers
• Revamped the core food tracking feature to eliminate friction and reduce the time it takes for members to track what they ate leading to a 10% increase in food tracking, WeightWatchers’ primary KPI
• Partnered with the Program Science team to refine and test core food program rules, leading to increased customer success and satisfaction
• Contributed creation of the WeightWatchers Design System, establishing processes and tools to empower design and engineering teams across the org, and save the business time and money by making it faster to ship work

### Product Designer III @ WeightWatchers
Jan 2020 – Jan 2024 | San Francisco, California, United States
• Designed and shipped main program features on the homepage such as activity & sleep trackers and daily check-in cards which make tracking quicker & easier, and help members build healthy habits

### Product Designer @ Vitagene
Jan 2018 – Jan 2020 | San Francisco, California, United States
• Redesigned an engaging health & wellness web application
• Designed visual mockups/prototypes from wireframes and delivered final design production-ready
assets for development
• Created iconography and many other reusable interface elements for the company
• Designed UI guidelines documentation for web and mobile application
• Data measuring to better user experiences for the product

### User Experience Designer @ UTRLAB
Jan 2015 – Jan 2017 | Ankara, Türkiye
• Created responsive user interface designs for multiple devices (mobile, web, and TV app) for Arcelik (the largest household appliances company) in Turkey 
• Created design artifacts such as UX strategy documents, wireframes, interactive prototypes, specifications, flow diagrams, visual design comps, and usability reports for the largest companies in Turkey (Turkcell, Eczacibasi, Garanti Bank and QNB Finansbank)
• Cognitive walkthrough, field survey design, field survey execution, research design, qualitative & quantitative analysis for Siemens and Renault
• Conducting a focus group testing for Facebook
• Defined navigation, user workflows and layouts focusing on usability
• Developed wireframes, interface mockups and prototypes
• The development of design proposals and expert analysis

### Industrial Designer @ OFFI
Jan 2014 – Jan 2015 | Ankara, Türkiye
Office furniture and interior design, exhibition stand design


## Education
### Bachelor of Science (BS) in Industrial Design
Orta Doğu Teknik Üniversitesi / Middle East Technical University


## Contact & Social
- LinkedIn: https://linkedin.com/in/haticeicer
- Portfolio: https://www.haticeicer.com/

---
Source: https://flows.cv/hatice
JSON Resume: https://flows.cv/hatice/resume.json
Last updated: 2026-04-13