• Led design of an end-to-end outreach automation platform, consolidating creator workflows into a centralized system built for AI-driven logic.

• Conducted workflow analysis and stakeholder interviews to design an Outreach Bot Builder that streamlined campaign management and follow-ups.

• Designed data-dense dashboards, translating complex business rules into clear, action-oriented UI frameworks.

• Automated manual creator review workflows, improving operational efficiency and retention.

• Improved seller onboarding UX through usability testing and iterative interaction design.

• Contributed to a scalable design system in close partnership with Product and Engineering.

• Designed end-to-end mobile and web experiences for early-stage products.

• Built MVP flows and interactive prototypes from initial product requirements.

• Conducted UX audits and restructured information architecture for improved clarity and usability.

• Launched and optimized Shopify-based e-commerce platforms.

• Led 0→1 product design for a property management SaaS platform.

• Translated complex operational workflows into structured system-based experiences.

• Redesigned contract creation flows with validation states to reduce errors.

• Replaced manual spreadsheet processes with an integrated system platform.

• Led the UI overhaul of a mass messaging automation platform later recognized by Forbes as a 2022 Best Mass Texting Service.

• Designed scalable data table components for enterprise contact management workflows.

• Improved clarity across high-traffic modules, including segmentation and scheduling.

• Refined interaction patterns through cross-functional collaboration and user feedback.