• Led design of an end-to-end outreach automation platform, consolidating creator workflows into a centralized system built for AI-driven logic.
• Conducted workflow analysis and stakeholder interviews to design an Outreach Bot Builder that streamlined campaign management and follow-ups.
• Designed data-dense dashboards, translating complex business rules into clear, action-oriented UI frameworks.
• Automated manual creator review workflows, improving operational efficiency and retention.
• Improved seller onboarding UX through usability testing and iterative interaction design.
• Contributed to a scalable design system in close partnership with Product and Engineering.