# Hazel Son

> Product Designer | SaaS & B2B Platforms | Workflow Tools | Enterprise UX | System Thinking

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/hazelson

Product Designer focused on AI-powered workflow and automation tools. I design systems where humans and AI work together, turning complex decisions into clear, scalable experiences through strong system thinking, behavioral UX, and cohesive design systems. I’m especially interested in human-in-the-loop systems and AI-assisted workflows that balance speed with control. If your team is building AI-driven or automation products, I’d love to connect.

## Work Experience
### Senior Product Designer @ Marigold
Jan 2026 – Present | United States

### Product Designer @ Outlandish Inc
Jan 2024 – Jan 2025 | Santa Monica, CA
• Led design of an end-to-end outreach automation platform, consolidating creator workflows into a centralized system built for AI-driven logic.
• Conducted workflow analysis and stakeholder interviews to design an Outreach Bot Builder that streamlined campaign management and follow-ups.
• Designed data-dense dashboards, translating complex business rules into clear, action-oriented UI frameworks.
• Automated manual creator review workflows, improving operational efficiency and retention.
• Improved seller onboarding UX through usability testing and iterative interaction design.
• Contributed to a scalable design system in close partnership with Product and Engineering.

### Product Designer @ Hazel design
Jan 2023 – Jan 2024 | United States
• Designed end-to-end mobile and web experiences for early-stage products.
• Built MVP flows and interactive prototypes from initial product requirements.
• Conducted UX audits and restructured information architecture for improved clarity and usability.
• Launched and optimized Shopify-based e-commerce platforms.

### Product Designer @ Neozips
Jan 2022 – Jan 2023 | Irvine, California, United States
• Led 0→1 product design for a property management SaaS platform.
• Translated complex operational workflows into structured system-based experiences.
• Redesigned contract creation flows with validation states to reduce errors.
• Replaced manual spreadsheet processes with an integrated system platform.

### Product Designer @ Trumpia
Jan 2021 – Jan 2022 | Anaheim, California, United States
• Led the UI overhaul of a mass messaging automation platform later recognized by Forbes as a 2022 Best Mass Texting Service.
• Designed scalable data table components for enterprise contact management workflows.
• Improved clarity across high-traffic modules, including segmentation and scheduling.
• Refined interaction patterns through cross-functional collaboration and user feedback.

### Graphic Designer @ Various Companies
Jan 2016 – Jan 2020 | Los Angeles, California, United States
• Created production-ready visual assets for fashion brands in a fast-paced environment, adapting to diverse client needs and seasonal brand directions.


## Education
### Master's degree in Design
Konkuk University

### Bachelor's degree in Design
Konkuk University


## Contact & Social
- LinkedIn: https://linkedin.com/in/hazel-son
- Portfolio: https://hzl-ux.com/

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Source: https://flows.cv/hazelson
JSON Resume: https://flows.cv/hazelson/resume.json
Last updated: 2026-04-13