I’m a UX Lead and Senior Product Designer who drives end-to-end digital products through research, strategy, and measurable outcomes. I work in complex problem spaces where customer needs, business goals, and operational workflows intersect. My approach combines research insights, analytics, and experimentation to reduce risk and validate direction. I’m especially interested in cognitive psychology and decision-making, and I apply that lens to build clearer journeys and stronger user confidence.Currently, I’m building digital home remodeling tools for Rebode, a digital organization within MasterBrand. I partner with product, engineering, and marketing to shape the roadmap, design against success metrics and KPIs, and ship improvements that strengthen onboarding and drive customer conversion and engagement.Previously, I designed B2B and B2C experiences for Fortune 100 brands at Wongdoody and Infosys, and shipped 0→1 consumer products at early-stage startups. Before tech, I spent 12+ years as an apparel design leader, shipping global product ranges and leading cross-functional teams.Focus areas: UX leadership • Product strategy • Research and discovery • Testing and experimentation • Workshop facilitation • Information architecture • Design thinking • Interaction and visual design • Cross-functional partnership
2024 — Now
Seattle, Washington, United States
2022 — 2023
Seattle, Washington, United States
2022 — 2023
Seattle, Washington, United States
2022 — 2022
Seattle, Washington, United States
2020 — 2022
Seattle, Washington, United States
2012 — 2019
Greater Seattle Area
2011 — 2011
Milwaukee, WI
2010 — 2011
Menomonee Falls, WI
2007 — 2008
2007 — 2007
Greater New York City Area
Feel free to contact me at heather@placeholder.flows.cv