# Heather van Helvoort

> UX Lead | Senior Product Designer | End-to-End Product Design + Research Strategy | Home Remodeling Tech

Location: Seattle, Washington, United States
Profile: https://flows.cv/heather

I’m a UX Lead and Senior Product Designer who drives end-to-end digital products through research, strategy, and measurable outcomes. I work in complex problem spaces where customer needs, business goals, and operational workflows intersect. My approach combines research insights, analytics, and experimentation to reduce risk and validate direction. I’m especially interested in cognitive psychology and decision-making, and I apply that lens to build clearer journeys and stronger user confidence.Currently, I’m building digital home remodeling tools for Rebode, a digital organization within MasterBrand. I partner with product, engineering, and marketing to shape the roadmap, design against success metrics and KPIs, and ship improvements that strengthen onboarding and drive customer conversion and engagement.Previously, I designed B2B and B2C experiences for Fortune 100 brands at Wongdoody and Infosys, and shipped 0→1 consumer products at early-stage startups. Before tech, I spent 12+ years as an apparel design leader, shipping global product ranges and leading cross-functional teams.Focus areas: UX leadership • Product strategy • Research and discovery • Testing and experimentation • Workshop facilitation • Information architecture • Design thinking • Interaction and visual design • Cross-functional partnership

## Work Experience
### Senior Product Designer @ MasterBrand, Inc.
Jan 2024 – Present | Seattle, Washington, United States
• Drive end-to-end product design across the Rebode portfolio, owning key journeys from discovery through delivery and optimization in close partnership with product and engineering.
• Lead mixed-methods research, combining customer insights with analytics to identify friction and improve activation, conversion, and engagement.
• Partner with product managers to shape roadmap direction, contribute to opportunity sizing and hypothesis definition, and prioritize solutions based on customer value, business impact, and technical feasibility.
• Facilitate cross-functional workshops to align teams on customer problems, map end-to-end journeys, and accelerate decision-making across stakeholders.
• Establish scalable UX patterns and interaction standards to improve consistency, reduce design and engineering rework, and raise the overall quality bar.

### Senior UX Designer @ WONGDOODY
Jan 2022 – Jan 2023 | Seattle, Washington, United States
• Creating consumer facing mobile/ web applications and internal/ external tools for Fortune 500 companies for the Seattle creative agency Wong/Doody, powered with the backend technology of Infosys
• Clients: Comcast, LG Electronics, NuSkin, Southern California Edison

### Senior UX Designer @ Infosys
Jan 2022 – Jan 2023 | Seattle, Washington, United States

### Product Designer @ Forward Edge-AI
Jan 2022 – Jan 2022 | Seattle, Washington, United States
• Designed meaningful solutions for Gabriel, an industry leading SMS phishing protection start up that leverages AI and blockchain technologies
• Consulted and set direction for the rework and overall UX strategy for a second product (US government census)

### Product Designer @ Social Design Project, Inc.
Jan 2020 – Jan 2022 | Seattle, Washington, United States
• Facilitated UX design life cycle from discovery through implementation for DaKar, an open source karaoke songbook app (intitial research through visual design iterations)

### Design Director / Design Lead, Apparel @ Sportif USA, Inc.
Jan 2012 – Jan 2019 | Greater Seattle Area

### Senior Designer, Apparel @ The Bon Ton Stores Inc.
Jan 2011 – Jan 2011 | Milwaukee, WI

### Senior Designer, Apparel @ Kohl's Department Stores
Jan 2010 – Jan 2011 | Menomonee Falls, WI

### Design Director, Lifestyle Apparel @ Reebok/ Adidas Group
Jan 2007 – Jan 2008 | Canton, MA

### Senior Designer, Apparel @ Ralph Lauren
Jan 2007 – Jan 2007 | Greater New York City Area


## Education
### Human Computer Interaction
Massachusetts Institute of Technology

### UI/ UX Design Specialization
California Institute of the Arts

### B.F.A. in Fashion Design
Fashion Institute of Technology

### Fashion Knitwear Design
Nottingham Trent University


## Contact & Social
- LinkedIn: https://linkedin.com/in/heathervanhelvoort
- Website: https://www.heathervanhelvoort.com

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Source: https://flows.cv/heather
JSON Resume: https://flows.cv/heather/resume.json
Last updated: 2026-02-23