# Heather B. > Senior Packaging Designer @ eero | Design Strategy and Innovation Location: San Francisco, California, United States Profile: https://flows.cv/heatherb Heather has been working in packaging since the beginning of her career. Formally educated in industrial design and design strategy, packaging has become her creative and career niche. With 15 years of experience designing packaging and out-of-box-experiences for start-ups to Fortune 500 companies, she has created packaging experiences for brands including eero, Loop Earplugs, PAX Labs, Microsoft, and Beats by Dre. With experience working for agencies and on in-house teams, she is currently working at eero as the packaging lead on all things creative across the eero portfolio. Additionally she has experience leading and mentoring junior designers, managing external resources, creating new packaging processes, project and production management, CMF design, and working with domestic and overseas vendors. She graduated in 2010 with a bachelor’s degree in industrial design from Auburn University and went on to graduate school in London. She holds a MA in Design Strategy and Innovation from Brunel University. You can view her portfolio of work at www.heather-bybee.com ## Work Experience ### Senior Packaging Designer @ eero Jan 2025 – Present | San Francisco, California, United States Joined eero to lead NPI packaging graphics and be the go-to POC for all things packaging creative. Balance time between NPI graphic concepts and maintaining a consistent packaging "recipe" for geographic expansion, new channel partners, or packaging refreshes. Work cross functionally and directly with executive leadership for feedback and sign off of all packaging components. Experience creating production files and managing external resources for support. Responsible for final proof approval of all printed components. ### Senior Packaging Designer @ eero Jan 2025 – Jan 2025 | San Francisco, California, United States ### Lead Packaging Designer @ Loop Earplugs Jan 2025 – Jan 2025 | San Francisco, California, United States Lead packaging design from concept to production on all product roadmap work. Engage with cross functional senior leaders to elevate strategic packaging initiatives, create a sign off process, build positive vendor relationships, and evolve packaging fit for channel and geographic expansion. ### Senior Packaging Designer @ Loop Earplugs Jan 2024 – Jan 2025 | San Francisco, California, United States First dedicated packaging hire at Loop. Responsible for all primary packaging structural design, outer box graphic design, user guide illustrations, and print production/sign off throughout the entire product and accessories portfolio. Simultaneously building an internal packaging development and sign off process spanning from seasonal CMF limited editions to NPI programs. Work cross functionally with engineering, sustainability, product management, operations and legal/compliance to evolve the portfolio in out-of-box design, materiality, and efficiency portfolio wide. ### Senior Packaging Design Manager @ PAX Jan 2023 – Jan 2024 | San Francisco, California, United States Own primary and secondary packaging design and engineering from concept to launch for all PAX products across hardware, accessories, and consumable categories. Work with and develop positive partnerships with a diverse set of global vendors and domestic comans. Additionally create all in-box packaging graphics, partnering with legal/regulatory, and manage print production across all substrates and product categories. Strategized the packaging roadmap to evolve the portfolio to be more cohesive, efficient, and deliver solutions to meet company sustainability goals. ### Director, Packaging Design @ Ammunition Jan 2021 – Jan 2023 | San Francisco, California, United States Transitioned from freelance to full time as Packaging Director in March 2021. Lead all packaging projects in the studio while collaborating and mentoring 1-2 other designers on the team. Work cross functionally with other departments to pitch and scope new work. Project work ranges from initial sketches, 3D modeling and rendering, prototyping, sourcing, sample reviews/fit checks, graphic design and production sign off of all parts. ### Senior Packaging Designer @ Ammunition Jan 2020 – Jan 2021 | Remote Working with a variety of clients on diverse packaging needs including competitive research, system strategy, concept generation, packaging vendor sourcing, 3D CAD, renderings, and presentation building. Leading projects and collaborating remotely with 1-2 other designers and other cross functional groups. ### Adjunct Instructor - Industrial Design Department @ Metropolitan State University of Denver Jan 2022 – Jan 2022 | Remote Evolved the curriculum and remotely taught “Digital Composition” to industrial design undergraduates. Responsible for developing twice weekly lecture materials, Adobe Suite software demos, creating weekly assignments, and grading. Course materials were used to teach future modules of the class. ### Senior Structural Packaging Designer @ Microsoft Jan 2017 – Jan 2019 | Greater Seattle Area Responsible for reinventing the way Surface devices were received and unboxed through the B2B channel (50% of all sales). The portfolio redesign reduced packaging weight, increased recycled content, and improved pallet efficiency; surpassing Microsoft’s 2020 Sustainability Goals over one year early. ### Senior Packaging Designer @ Ammunition Jan 2016 – Jan 2017 | Brooklyn, New York, United States Lead packaging projects while collaborating with 1-2 other design members in the studio. Presented creative work and managed client and vendor communication from project initiation to retail launch. ### Packaging Designer @ Ammunition Jan 2015 – Jan 2016 | Brooklyn, New York, United States Transferred to Brooklyn for the inception of the ammunition satellite office. Helped grow the team from 2 to 8 colleagues in one year. Continued to support the ID and UX teams with projects from the home San Francisco office. ### Packaging Designer @ Ammunition Jan 2013 – Jan 2015 | San Francisco, California, United States Lead designer on all Beats by Dr Dre packaging from 2013-2015. Responsible for new product retail packaging concept design, creating CAD specification documents for sampling, and working on site with overseas vendors for mass production, responsible for golden sample sign off. ### Packaging/Graphic Designer @ OtterBox Jan 2012 – Jan 2013 | Fort Collins, Colorado, United States Core member of a small four person packaging team whom were responsible for final design and implementation of a new global packaging system. Lead designer on 5 new product retail packaging designs and 4 product launch kits. ### Creative Intern @ OtterBox Jan 2012 – Jan 2012 | Fort Collins, Colorado, United States Assisted the packaging team with final design of new global packaging for OtterBox, spring of 2012. Design responsibilities included icon development for on-pack features and creating all quick start guide illustrations. Offered permanent position after completing eight weeks of a six-month internship. ### Industrial Design Intern @ AGI In-Store Jan 2010 – Jan 2010 Responsibilities included independent and group design assignments: consisting of user field observation, concept brainstorming and sketching, computer modeling, and preparing client presentations for all retail display/exhibit needs. ## Education ### MA in Design Strategy and Innovation Brunel University of London ### BIND in Industrial Design Auburn University ## Contact & Social - LinkedIn: https://linkedin.com/in/heather-bybee --- Source: https://flows.cv/heatherb JSON Resume: https://flows.cv/heatherb/resume.json Last updated: 2026-04-13