• Lead end-to-end UX strategy for a FinTech mobile invoicing application, including user research & testing, discovery, user flows, and success metric definitions.

• Lead a redesign of mobile document upload flows by replacing an outdated third-party scanner with Apple's native Vision-based document scanner, reducing unreadable uploads and audit support tickets by 40%.

• Improve onboarding through funnel-based optimization, cutting completion time by 99% and significantly increasing completion success.

• Collaborate with PMs, BAs, engineering leadership, and marketing to align product goals, scope, and release priorities, ensuring shared accountability across teams.

• Establish and scale a unified design system and UI library across multiple organization-wide desktop products, aligning cross-functional teams around a shared product vision and improving feature delivery consistency and speed.

• Partner with QA and product to develop scalable UI review and sign-off workflows, reducing UX/UI defects and shortening release validation cycles.

• Conduct rapid prototyping to test designs for a B2C EDTech mobile application, translating complex user requirements into an engaging user experience.

• Develop storyboards, high-fidelity mockups, user flows, and other visual artifacts to effectively communicate design vision to cross-functional teams.

• Utilize qualitative research methods such as unmoderated user testing to identify impactful enhancements to existing designs, aligning with the client's mission.

• Incorporate user feedback from testing sessions to provide creative direction for final designs, resulting in a simple and exceptional user experience.

• Collaborate closely with cross-functional team members to guide the execution process and navigate technical constraints, ensuring a seamless integration of designs into product development within agile sprints.

• Communicate design vision with team members to create compelling UI designs for a B2C mobile application catering to the needs of families with children on the Autism Spectrum.

• Develop and implement innovative solutions to boost retention metrics resulting in increased platform usage.

• Contribute to project management tasks, including managing project timelines, coordinating schedules, and developing design standards; enabling the team to execute tasks and achieve project goals efficiently.

• Identify opportunities for improving product usability by proposing enhancements to existing designs, such as adjusting font style and sizing to improve readability and visual hierarchy.

• Conceptualize original and user-centric ideas to address design roadblocks and make the user experience more user-friendly.

• Implement accessibility tools and strategies to ensure compliance with current WCAG standards.

• Collaborate with team members to create an informational B2B website that provides intuitive user experiences aligned with the company’s mission and vision.

• Employ agile principles in the design process, including daily collaboration with the team, and incorporating stakeholder feedback to continuously refine deliverables.

• Develop user experiences from lo-fi wireframes to hi-fi visuals, utilizing UX/UI best practices to optimize the user journey.

• Establish a comprehensive style guide defining design standards to ensure accessibility and consistency throughout designs, promoting an inclusive and unified user experience.

• Initiate design solutions that present text-dense content in a visually engaging and digestible manner to enhance readability and comprehension.

• Produce high-fidelity wireframes for rapid prototyping, enabling efficient usability testing and iterative design improvements.

• Communicate detailed design specifications to developers and internal team members, ensuring alignment with project objectives.

• Develop and implement B2C visual design and content creation for social media and marketing campaigns.

• Identify brand message, ensuring marketing materials are aligned with the company vision.

• Customize design products targeting niche customer profiles to promote ROI and high CTA response rates.

• Conduct qualitative and quantitative research to target marketing solutions and integrate research findings into design decisions.