# Heather Murphy > Instructional Design | Edtech Product Development | Learning & Development Location: San Francisco, California, United States Profile: https://flows.cv/heathermurphy • Experienced instructional designer with 10+ years of proven ability creating world-class online and in-person learning experiences, with expertise in soft skills development and behavior change • Collaborative problem-solver who loves to iterate on content and processes to the point of perfection • Detail-oriented project manager adept at delivering multiple dynamic projects simultaneously with minimal oversight • Educational product designer & researcher with hundreds of hours of experience conducting qualitative and quantitative research to measure learning outcomes such as knowledge retention, engagement, and behavior change • Empathetic and adaptable communicator who has designed meaningful and measurable learning experiences for diverse adult learning audiences and learning environments • Maker and artist with strong expertise in design thinking, UX/UI design, graphic design, animation, and video production and post-production ## Work Experience ### AI Instructional Designer, Member Care @ HoneyBook Jan 2026 – Present | San Francisco, California, United States - Leading the design and delivery of scalable, AI-integrated learning systems ### Learning Experience Design Manager, Product Education @ HoneyBook Jan 2024 – Jan 2026 | San Francisco, California, United States - Created world-class learning experiences to support the launch of new product features and go-to-market campaigns - Worked cross-functionally to determine the best learning solution to drive impact for each GTM or new feature launch - Developed interactive and engaging E-learning courses for HoneyBook's Business Academy (a combination of product education and business education focused on helping HoneyBookers grow their businesses) - Facilitated engaging and interactive live virtual classes with an average NPS of 75, helping prospects discover the value of HoneyBook, new trialers understand the platform, and current members adopt new features and grow their businesses - Created compelling short-form educational videos and product walkthroughs to drive feature adoption in HoneyBook's platform - Worked with AI influencer couple Chris Winfield and Jen Gottlieb to develop a webinar and accompanying 5-day learning challenge (self-paced e-Learning course) on "The 'Unfair Advantage Method': Use AI to Double Revenue & Work Less," which introduced 5000+ new business owners to HoneyBook's AI-powered platform and generated 4x more new trial sign-ups compared to average. ### Instructional Design Manager @ Traliant Jan 2024 – Jan 2024 - Led the Instructional Design team to design and develop all off-the-shelf courses for Traliant's eLearning course library - Personally owned the design and development of the company's biggest revenue-generating product, Preventing Workplace Harassment (suite of eLearning courses) - Worked closely with leadership on the Product roadmap, allocating resources effectively to get work done on-time - Collaborated with script writers, video editors, and offshore course development teams in quick iterative 2-week sprints so products could be consistently reviewed and improved before launch ### Senior Instructional Designer @ Kantola Training Solutions (acquired by Traliant) Jan 2022 – Jan 2024 • Product owner for Kantola’s primary revenue stream, their award-winning eLearning workplace harassment suite of courses used by 15k organizations worldwide, during period of rapid growth for the company leading to acquisition in 2023 • Led the Instructional Design team by developing project plans for the year, allocating resources effectively to get work done on-time • Co-developed, with senior department leadership, the Product roadmap and goals for the Kantola Product team • Primary point of contact for product marketing and sales enablement questions, including ownership of knowledge management for product launches and training of sales reps on product strategy and design • Worked cross-functionally with other departments to socialize instructional design decisions, getting buy-in and understanding for how our products and goals are evolving year-over-year and also between product lines • Managed the Instructional Designer, supporting them with professional development and project deliverables ### Instructional Designer @ Kantola Training Solutions (acquired by Traliant) Jan 2021 – Jan 2022 • Worked closely with Kantola product leadership to design and develop multimedia B2B eLearning courses with a focus on Harassment Prevention and DE&I • Wrote & designed compelling interactive instructional content • Developed and maintained storyboards and other course documentation as needed • Collaborated with film production partners such as script writers, directors, and editors to ensure all multimedia components match the instructional vision for the course from start to finish • Conducted customer and learner research and interviews to collect qualitative data for future product strategy; consulted with senior product leadership to design and develop multi-year product roadmap • Worked with SMEs to identify learner-friendly learning objectives that also meet compliance requirements ### Co-Founder @ Wholeschoolers Jan 2020 – Jan 2022 • Defined & developed a rigorous yet adaptable standard learning content architecture for all Wholeschoolers educational products • Led educational product development & strategy • Launched 2 beta product versions to test and assess product usability and market fit ### Curriculum Content Producer @ Primer Jan 2020 – Jan 2020 | San Francisco, California, United States • Developed 8 original STEAM projects for an online community-based learning platform in 2 weeks • Managed each project from conception to launch • Created visually compelling materials (photos, videos, and graphic designs) that distilled complex processes and techniques into easy-to-understand, age-appropriate instructions • Researched and curated ideas from outside subject matter experts to produce half of the projects on a quicker timeline ### Senior STEAM Curriculum Developer @ Galileo Learning Jan 2015 – Jan 2020 | Oakland, California, United States • Developed 50+ instructional curriculums on design thinking annually for K–8 STEAM educators, including rapidly developing 51 online courses in 22 weeks after the outbreak of Covid-19 • Performed deep research on all the concepts and technologies used in the projects, frequently working closely with subject matter experts and DEI experts • Conducted 200+ hours of primary research annually to guide the development of new products & evaluate existing products; Used a variety of research methods with kids and educators such as surveys, in-person & virtual playtesting, in-classroom & virtual observations, interviews, usability studies, and focus groups • Managed curriculum development end-to-end from brainstorm to production and launch, pushing multiple priorities forward simultaneously while meeting timeline and quality targets • Collaborated with international sourcing vendors to identify, test, and create the needed materials for these projects within a tightly controlled budget • Co-designed the scope and architecture of instructor training by identifying the best learning delivery format (quizzes, videos, e-learning modules, in-person, etc) for achieving learning goals; tailored format and writing style as needed for different deliverables and audiences • Supported instructors in their classrooms and troubleshooted lessons in the field (both virtually and in-person), collecting qualitative data which I then presented to key stakeholders to advocate for improvements to the program • Co-designed a quality assessment plan to collect and analyze key learning metrics; analyzed the results to make well-informed iterations on the curriculum and training that improved performance year-over-year ### Lead Art Instructor @ Galileo Learning Jan 2015 – Jan 2015 | San Francisco (North) Taught design thinking to 3rd-5th graders ### Graduate Teaching Assistant @ California College of the Arts Jan 2015 – Jan 2015 | San Francisco Teaching Assistant for Real World, a graduate-level professional practices course ### Film Cage Admin Assistant @ California College of the Arts Jan 2014 – Jan 2015 | San Francisco, CA Worked directly with the Film Cage Manager on administrative tasks, including training, purchasing, inventory, budgeting, and general office management ### Graduate Teaching Assistant @ California College of the Arts Jan 2014 – Jan 2014 | Oakland, CA Teaching Assistant for From School-to-Market, an upper-level undergraduate course for students working in craft disciplines (ceramics, jewelry/metal-work, textiles, etc) ### Lead Instructor @ Galileo Learning Jan 2014 – Jan 2014 | San Francisco (North) Taught K-2nd grade art, science, and outdoors ### Executive Assistant @ Fidus Systems Jan 2012 – Jan 2013 • Assisted Mr. Mike Wakim, CEO of Fidus Systems, with day-to-day tasks and scheduling • Managed the San Jose Design Center office • Organized, recruited, and trained new employees at the San Jose Design Center • Liaised with customers and vendors • Worked alongside Marketing and Executive Management to complete web and graphic design projects ### Student Worker Supervisor @ Azusa Pacific University Honors Program Jan 2008 – Jan 2012 Worked closely alongside the Program Coordinator to ensure the office ran smoothly, acting as a liaison between students, faculty, parents, and staff. Coordinated events and assisted with recruiting. Supervised other student workers. ### Design Intern @ TCV Handicrafts Jan 2011 – Jan 2011 | Dharamsala, India Taught design workshops, designed products for tailoring production section ### Summer Intern @ Resonate Church Jan 2010 – Jan 2010 | Fremont, CA Organized two first-time, large-scale summer projects: a community art show and a community summer camp. The summer camp was for kids K-6th that included daily crafts, storytelling, music, and sports activities. Mobilized volunteers and funding for both projects. Followed projects from vision-casting to completion. ### Assistant Stager @ The Next Stage Jan 2007 – Jan 2008 ## Education ### Master of Fine Arts (MFA) in Interdisciplinary California College of the Arts ### Bachelor of Arts (B.A.) in Fine and Studio Arts Azusa Pacific University ## Contact & Social - LinkedIn: https://linkedin.com/in/hgracemurphy - Website: https://www.hmurphyportfolio.com/ --- Source: https://flows.cv/heathermurphy JSON Resume: https://flows.cv/heathermurphy/resume.json Last updated: 2026-04-05