Integrating Drawbridge Identity Product to LinkedIn's Marketing Solutions

Scala/Spark Engineer

• Re-designed, Implemented and Maintained Data Ingestion and Aggregation Pipelines (Experian, Hashed IP Address)

• Oversaw New Data Ingestion Projects (Hashed IP Address, LiveRamp)

• Improved robustness and stability of Data Ingestion Pipeline

• Helped the team to transition to new tech stack (Spark/Scala) and product (Identity Solution)

• Mentored and managed the team to have good practices and processes, reduce bugs, perform rigorous and thorough testing

• Improved Online Server Performance by 1.5x while Maintaining Average Response Time under 200ms

• Oversaw Various Online Ad Server Projects including Geo Ad Targeting, Weather Targeting, Fraud Detection

• Reviewed design and implementations on various other online server projects

• Documented Online Ad Server Architecture as part of Ad Service Shutdown

• Designed Real-time Spend Tracking System, Bid Filter System, Multi-Currency Support

• Implemented Ad Serving features including Video Ad Support, Ad Choices Integration for Privacy, Bidding Optimization, Cost-based Budget System, Weather Targeting, etc.

• Integrated Kafka framework for Online Server Log Processing

• Designed and developed Drawbridge Cross Device Platform (Marketplace)

• Mentored and led junior engineers in the team

• Go-to person for online server issue tracking, supported ad-operations team to resolve issues