# Heena Barhate > Product @Serro | Building 0–1 Digital & AI Solutions for Enterprises, Startups & Non-Profits | Carnegie Mellon Alumni | WEF Global Shaper Location: United States, United States Profile: https://flows.cv/heenabarhate I’m a product innovator, strategist, and designer with a Master’s in Integrated Innovation for Products & Services from Carnegie Mellon University. My expertise lies in creating human-centered solutions at the intersection of design, business, and technology. Over the years, I’ve helped shape digital products and services that drive meaningful impact across industries- from financial services, healthcare, and government to sustainability, education, and technology. Whether it’s automating complex processes, improving customer experiences, or driving operational efficiency at scale, I thrive in environments of ambiguity, crafting solutions that balance business goals with human needs. I’m not just about designing screens- I design systems, processes, and experiences that enable transformation. At Deloitte, I partnered with global teams to modernize digital workflows and unlock operational efficiency at scale. At The Nature Conservancy, I crafted frameworks that integrated sustainability metrics into long-term agricultural strategies, aligning environmental impact with business outcomes. Now at Shelfmark, I’m shaping the foundation of a visual inspection automation platform, pushing the boundaries of AI and automation to build scalable product features and MVPs that transform how industries approach quality control. Beyond corporate innovation, I’m deeply committed to social impact and sustainability. As a Global Shaper, I’ve collaborated on community initiatives in Pittsburgh focused on food waste diversion and composting, helping to unlock underutilized resources and reduce environmental impact. As a board member of Involvemint, I’m championing sustainable circular economies through community-driven barter systems, incentivizing both social and environmental good. I’m excited to contribute to forward-thinking organizations that prioritize innovation, sustainability, and meaningful impact- helping them move from complexity to clarity, ambiguity to alignment, and ideas to scalable, resilient solutions. Let's connect and share ideas, insights and learnings! Also, View my design portfolio here: https://heena-barhate.web.app/ ## Work Experience ### Founding Senior Product designer @ Serro Jan 2025 – Present | San Francisco Bay Area ### Product Designer @ Shelfmark Jan 2025 – Jan 2025 | Pittsburgh, Pennsylvania, United States - Designed & scaled an AI powered vision solution for web + mobile app - integrated with multi-camera systems and on-site hardware, cutting defect waste 90%, saving labor 50%, and achieving 7× ROI at a textile site - Managed development of 12+ core features for a visual-inspection platform across varied manufacturing setups balancing trade-offs between customer needs and technical requirements. - Drove end-to-end product work- wireframes, UX flows, usability tests, design system & maintenance, AI interfaces explorations - aligning teams, user needs, and business goals. - Built internal tooling for AI system feedback and training, including report and flagging system to collect training data and monitor edge cases. - Implemented structured design workflows boosting delivery speed and design consistency. - Crafted product narrative & go-to-market messaging via persona research, storytelling and highlighting AI-driven features, launching marketing site and collateral. - Leading new product development initiative for a corporate client, uncovering high-impact computer vision use cases through market research, customer interviews, and design workshops - driving concepts focused on worker safety, compliance, and long-term differentiation. ### Member Board of Directors @ involveMINT Jan 2025 – Jan 2025 | Pittsburgh, PA ### Teaching Assistant @ Carnegie Mellon University - Tepper School of Business Jan 2024 – Jan 2024 1. Commercialization & Innovation: Strategy (45-807) at Tepper 2. Family Business (45-819) at Tepper 3. Mastering Collaborative Strategies and Business Environments: iii Business Core (49-743) at Integrated Innovation Institute ### Innovation Intern @ The Nature Conservancy Jan 2024 – Jan 2024 | Arlington, Virginia, United States - Improved internal process and project management strategy for Agriculture Innovation initiatives within the Impact Finance & Corporate Engagement team, applying a systems-thinking & Human-centered approach aligned with the organization’s 2030 sustainability goals. - Supported the development of a MEL (Monitoring, Evaluation & Learning) framework to strengthen risk assessment, data measurement, and evidence-based decision-making. ### Analyst (Product Design & Strategy) @ Deloitte Jan 2021 – Jan 2023 | Mumbai, Maharashtra, India - Delivered 0-1 digital solutions for 5+ enterprise clients, accelerating digital-operations and automation roadmaps with cross-functional teams of data science, content, engineering and business. - Owned UX for a Global 500 bank’s document platform and operations portal, automating cross-border workflows, regulatory processes with OCR/ML. Secured buy-in from C-suite and leadership for research initiatives and design-led strategy. - Built a predictive-maintenance service and support suite for a $27.4 B med-tech firm, integrating global franchises and shifting from reactive service to a proactive customer success model through stakeholder workshops and future visioning. - Redesigned largest DMV website in the U.S., increasing navigation efficiency by 278% and user satisfaction to 83% through data analytics, improved information architecture, content discovery, usability testing, and scalable design systems. - Translated 30+ user stories into functional prototypes in 3 months for the Dept. of Human Services, reducing dev costs and coordinating delivery with agile best practices. ### User Experience Designer @ Red Baton Design Studio Jan 2021 – Jan 2021 | Bengaluru, Karnataka, India - Designed EdTech solutions that streamlined online student admissions and gamified content creation for educators, improving engagement and adoption rates. - Built scalable design systems and refined cross-platform workflows to enhance accessibility and usability. - Conducted user research and iterated designs to align educational workflows with user needs and platform goals. ### Designer @ Curate Experiences Pvt Ltd Jan 2020 – Jan 2020 | Delhi, India - Researched market and cultural trends to shape strategies for two product launches and one gamified brand activation. - Created mood boards, mockups, and visual concepts for internal teams and client presentations, enhancing creative alignment. - Contributed to engagement design, stage layouts, and interactive brand experiences. ### User Experience Designer @ BRIOTA Technologies Pvt Ltd Jan 2020 – Jan 2020 | Maharashtra, India - Independently redesigned an asthma diagnosis and management app, improving usability and accessibility. - Collaborated with developers to implement designs, leading to 100+ app downloads post-launch. - Delivered information architecture, UI design, and UX research to support feature enhancements. ### Graphic Designer @ Design Quarry Jan 2018 – Jan 2018 | Pune Area, India - Designed social media campaigns, brand manuals, and marketing collateral for diverse clients. - Supported brand identity projects including logo design, nomenclature, and visual guidelines. ## Education ### Masters of Integrated Innovation of Products and Services- Advanced Study Carnegie Mellon University - Integrated Innovation Institute ### Bachelor in design in Graphic Design MIT Institute of Design ### French Language and Literature Alliance française de Pune ### Science Dav Public School, Pune ## Contact & Social - LinkedIn: https://linkedin.com/in/heenabarhate - Portfolio: https://heena-barhate.web.app/ --- Source: https://flows.cv/heenabarhate JSON Resume: https://flows.cv/heenabarhate/resume.json Last updated: 2026-04-13