# Heidi Isern > Retail Tech Exec | SVP Product Marketing | Startup Advisor | Writer Location: San Francisco, California, United States Profile: https://flows.cv/heidiisern Transformational retail tech leader with 20 years of experience spearheading GTM strategies, product marketing, product management, product design and AI digital innovation. Lead key strategies, develop teams and manage C-suite relationships. Passion for our end user and design thinking. Dynamic writer and speaker. -------------------------------------MORE ABOUT ME--------------------------------- I thrive at the intersection of strategy, storytelling, and human-centered design. From launching viral content to shaping product marketing strategies that drive growth, I believe every great idea starts with deep human insights—whether from customers, consumers, or an unexpected bar conversation. Previously, I led product marketing and design at Narvar, where I redefined the brand, strengthened product launches, and shaped market perception to drive engagement and revenue. At Gap Inc I spearheaded innovation strategies targeting 400% ROI in new retail experiences. My passion for design thinking took root during my four years at IDEO, where I learned how to turn consumer insights into game-changing experiences. I started my career in strategy and management consulting, sharpening my analytical skills before diving into the world of product marketing, design, and innovation. Whether it's pioneering new e-commerce solutions, crafting compelling narratives, or writing stories that go viral, I bring a unique blend of logic, creativity, and human understanding. Oh, and I speak multiple languages—especially after a good whisky. Cheers. ## Work Experience ### SVP Product Marketing @ Ordergroove Jan 2025 – Present Shape stories, product releases and drive GTM enablement that fuel dramatic agentic led growth for ecommerce brands, retailers and digital goods companies ### Founder, Executive Strategist @ Isern Experience Advisory LLC Jan 2025 – Present I work with CEOs of series A and B AI companies to develop a strong brand identity, product messaging and best position themselves for rapid growth. I also work with Fortune 100 executives to devise digital strategies and future proof their technology investments. ### VP Product Marketing + Design (VP Experience) @ Narvar Jan 2022 – Jan 2025 | San Francisco Bay Area * Led product marketing, product design, and instructional teams to research, develop, and market superior B2B and B2C experiences * Led the development of clear and differentiated product positioning for AI solutions. * Influenced product roadmap through NPI , PRD , and design thinking processes ### Head of Innovation and UX @ Gap Inc. Jan 2020 – Jan 2022 | San Francisco Bay Area • Led and inspired a team of 35+ UX designers and technologists across ecomm, mobile app, and store apps. • Pushed forth product innovation through rigorous planning and testing. Guided digital heads across all brands to enhance our customer's experience. Leveraged visual presentations to demonstrate success. ### Sr Director, Product Management @ Gap Inc. Jan 2018 – Jan 2020 | San Francisco, California * Advised senior executives & develop an innovation pipeline against corporate goals targeting 400%+ ROI. * Led cross functional team of product managers, UX designers, data scientists, researchers and engineers to drive forth revolutions in the customer’s experiences. ### Managing Director, Events and Business Development @ BLK SHP Foundation / Parliament Inc Jan 2017 – Jan 2018 | Oakland, California Oversaw member growth for think tank with the Fortune 500 C-suite (incl. Salesforce, SAP, Samsung, Nike, IBM, Intuit, etc), NY Times best selling authors, and BLK SHP artists. ### Sr Lead, Business Development, Retail @ IDEO Jan 2013 – Jan 2017 | San Francisco Bay Area * Exceeded $2M+ annual quota. Negotiated strategic deals with Nike, Sephora, IGT, Swarovski, Dollar Shave Club, L'Oreal, Aldo, Kohl’s, Silicon Valley Bank, Eli Lilly, Local Motors, Renault and more. * Oversaw multidisciplinary design teams synthesize user insights and develop new digital experiences across retail, hospitality, automotive, and pharmaceutical industries. ### Founder, Executive Strategy Consultant @ Heidi Isern Consulting Jan 2007 – Jan 2013 • Built own strategy advising firm to transform businesses. Sold projects and worked exclusively with SVP and C level executives across Levi Strauss, VF, RocketDog, and more. • Projects included board of director presentations on retail expansion, speed to market initiatives to reduce product development timelines, new market sizing assessments. ### Manager @ Kurt Salmon, part of Accenture Strategy Jan 2004 – Jan 2007 | San Francisco and Tokyo • Sold and managed multi-million dollar retail and 'Fast track' product development projects, managed 10 person intl teams, and conducted analysis to support action plans for growth. • Led executive presentations and established key client relationships across three countries. ### Professional Marketing @ Philips (Sonicare) Jan 2003 – Jan 2004 Managed the “Sonicare Elite” brand marketing to dental professionals incl web redesign. Member of new product launch team; used consumer insights to develop new packaging and promotion materials ## Education ### BA in Business Economics University of Washington ### MBA exchange in Marketing Pontificia Universidad Católica de Chile ### MBA in Marketing UW Foster School of Business ## Contact & Social - LinkedIn: https://linkedin.com/in/heidi-isern - Website: http://www.heidiisern.com --- Source: https://flows.cv/heidiisern JSON Resume: https://flows.cv/heidiisern/resume.json Last updated: 2026-04-05