# Heidi Kim > Senior Solutions Engineer Location: San Francisco Bay Area, United States Profile: https://flows.cv/heidikim Hi there! I'm a Frontend Software Engineer with expertise in fast-paced startups, wearing multiple hats, and evolving quickly. I enjoy blurring the lines between engineering, product, and data. When I'm off duty, you can find me teaching hot yoga or collecting hobbies— ask me what my current hobby fixation is! Find me on Github: github.com/heidiyoora Public Talks / Workshops: - "React Router" | SingleSprout Speaker Series, 2021 - "Women's Intro to JavaScript: Variables & Loopings" | Codesmith ## Work Experience ### Senior Solutions Engineer @ LeanData Jan 2026 – Present ### Solutions Engineer @ LeanData Jan 2024 – Jan 2026 | Santa Clara, California, United States ### Product & Digital Marketing Lead / Software Engineer @ Codesmith Jan 2023 – Jan 2024 | New York, New York, United States • Led all SEO optimization initiatives (mobile design refactor, web performance/site speed, technical debt, canonical URLs) and created PRDs and Jira tickets with clear requirements, acceptance criterias, and testing. • Conducted a detailed analysis, using Google Analytics, SmartLook (heatmaps, events, funnels), HubSpot CRM/Reporting dashboard, of current website traffic to gain insight into user journeys and bottlenecks in user experience, and determine key areas for essential content placement. • Launched Google Ads campaign, with relevant keywords and queries and custom-built landing pages (appealing to targeted clientele based on user behavior findings and UX research), increasing website traffic by 80%. • Strategized improving company's blog SEO by analyzing target keywords and queries, recommending backlink strategies, and creating topic clusters and pillar pages. • Collaborated with copywriters, brand designers, UI/UX designers, and stakeholders to create wireframes/mockups and technical designs, informed by user and competitive analysis whilst instilling SEO best practices. • Restructured the engineering team’s SDLC process, created documentation and led onboarding training regarding proper Agile methodology, scrum workflow, git workflow, and effective code review. • Led a small team of engineers, facilitating scrum events to identify and remove individual and team blockers and improve effectivity and productivity. • Provided regular code reviews, pair programming, & feedback to ensure code quality, identify growth opportunities, and build on a strong culture of feedback & iteration through transparent communication. ### Senior Frontend Engineer @ Maisonette Jan 2022 – Jan 2023 | New York, New York, United States • Improved and extended functionality and site reliability of a responsive ReactJS/Next.js e-commerce website by focusing on performance optimization, UX improvements, code deprecation, and resolving regressions, resulting in higher quality production code and a 50% error rate reduction. • Appointed Web Performance SME, focusing on improving Core Web Vitals (mainly LCP and CLS) for higher SERP by monitoring WebPageTests and researching and executing possible solutions. • Established a new URL structure, to comply with SEO best practices and streamline business logic to reduce computational resources upon integrating a new search engine API. Created corresponding documentation and hosted a Lunch & Learn to onboard all teams on the changes. • Created a Technical Design and Proof of Concept for a mobile carousel library in efforts to improve LCP for PDPs (Product Description Page) whilst collaborating with the UI/UX team for a feasible design to lessen bounce rates and enable a smoother UI. • Co-authored a frontend Confluence documentation, which accelerated onboarding and time to productivity of new developers by at least 2 months. • Architected a new schema for data migration and performed ETL to comply with an upgraded version of Strapi, a headless CMS, used for an internal CMS user interface. • Conducted interviews and participated in hiring panels, quarterly retro committees, team building activities, and corporate culture committees. ### Software Engineer @ Maisonette Jan 2021 – Jan 2022 | Brooklyn, New York, United States • Re-architected SEO implementation & improved organic growth by 30% YOY in efforts to reduce reliance on paid marketing by creating a dynamic metadata template with testing suites to reduce reliance on custom one-off implementations and collaborating directly with the SEO, Product, Data teams and stakeholders to understand, document, and develop flows to meet business requirements. • Developed variations for A/B tests (a sticky “Add To Cart” bar, integrating Algolia (Search Engine API)) in a scalable manner for easy adoption under a three-month time frame, utilizing Sitespect (third party A/B Testing platform), working with the Product team to generate user data to support user research and business decisions. • Spearheaded improvements to reduce technical debt as tech lead through designing and executing a Code and Documentation Refactor Plan, removing technical debt, standardizing and running release processes, and providing guidance, input, and support to new engineers, product, and the wider tech team. ### Software Engineer @ Codesmith Jan 2020 – Jan 2021 | New York, New York, United States • Developer for Codesmith’s internal tools, public site, and CSX, an online JavaScript learning platform with over 165,000 annual users • Constructed Jest and Enzyme unit tests to verify proper dispatched actions of React/Redux components, using Nock to stimulate server responses and mimic HTTP requests, Redux-mock-store and Thunk to mock the Redux store to ensure predictable changes to Redux's global state. • Tested Express middleware designed to handle the verification of events and application codes, utilizing native Jest methods to create spy functions and mock files as modules, providing necessary scope while preventing actual function implementation. • Rearchitected legacy Docker files to spin up ARM64 containers to accommodate for Apple M1 Chip users and the corresponding Docker beta Desktop app. • Maintained & updated custom YAML content parser to dynamically compile YAML files into appropriate React components, simplifying the integration of new content. • Conducted onboarding and technical training for engineers in full-stack development principles, including data structures, DOM manipulation, client-server architecture, REST API design, software design patterns such as MVC and Flux, TDD, and DevOps including CI/CD. • Mentored engineers through the complete SDLC of full-stack open-source products through one-on-one code reviews, daily morning standups, and leading workshops on computer science fundamentals and core technologies. ### Software Engineer (Open Source) @ FluxQL Jan 2021 – Jan 2021 | New York, New York, United States • Configured D3.js to create an interactive collapsible radial tree, displaying the user’s SQL database’s schema, to allow the user to visualize which database tables can be queried via GraphQL • Utilized React Context API and useReducer hook to meticulously organize application state, keep the frontend codebase lightweight by omitting Redux’s boilerplate, to subscribe any given component to localized state, and to ensure only qualified changes to state can be made via dispatches • Applied React.lazy to implement lazy loading design pattern to optimize frontend performance, improving Google Lighthouse metrics from 46% performance to 74% performance. • Integrated SCSS to modularize stylesheets and enhance readability by nesting specific styling to targeted elements and declaring variables to keep color theme consistent • Employed Test Driven Development (TDD) using Jest, Enzyme, and Supertest to ensure intended functionality during component execution and prevent unwanted side effects and to guarantee consistent route behavior across the application Product developed under tech accelerator OS Labs (opensourcelabs.io) ### Full Service Revenue Manager @ Hilton Jan 2019 – Jan 2020 | Dallas/Fort Worth Area • Managed a portfolio of 3 full service properties with a cumulative revenue totaling over 2.4 million dollars • Leveraged analytical insights from historical data, current market demands, and competitors to develop dynamic pricing strategies across all consumer segment to maximize hotel revenue. • Conducted weekly revenue calls with clients, providing comprehensive debriefings on revenue performance ### Extended Stay Revenue Specialist @ Hilton Jan 2018 – Jan 2019 | Dallas/Fort Worth Area • Managed a portfolio of 13 franchised Extended Stay focus service properties (steady-state and new builds) with a cumulative revenue totaling over 1.5 million dollars • Positive RPI Impact of $831k, positive STR Sellout Efficiency of 8.75, positive RPI Change % of 6.46% • Operated GRO and OnQ R&I to make pricing decisions, handle inventory/booking channels, create SRPs, influence demand and validateforecasts ### Revenue Analyst @ Hilton Jan 2017 – Jan 2018 | Dallas/Fort Worth Area • Coordinated and created daily revenue management tools and reports for a portfolio of 16 full service hotels. • Supported Full Service Revenue Managers with project and analytical work, data collection, and maintenance of tools. • Assisted the pilot and launch of the RMCC's Group Rooms Coordinator Service-- a service to provide properties additional group support by maintaining best practices within OnQ R&I. • Created the Groups Rooms Coordinator Analyst role (job description and core responsibilities). • Created a daily Positivity email newsletter to create a culture of growth mindset on the Full Service Managed Team. ### Hilton Campus Ambassador - Campus Recruitment Team @ Hilton Jan 2015 – Jan 2017 | McLean, Virginia, United States • Served as Hilton's representative and the liaison between Hilton Campus Recruitment Team and Boston University. • Hosted multiple networking and information sessions, with ~80 attendees. • Recruited 7 students, provided mentorship throughout the internship and full-time role interview processes. ### Revenue Management Property Intern @ Hilton Short Hills Jan 2016 – Jan 2016 | Short Hills, New Jersey, United States • Assisted the Director of Revenue Management by analyzing historical data and current market trends to forecast revenue performance. • Collaborated with the Sales team to strategize group pick up, Daily Business Reviews, and group placements • Ran daily Pick Up reports to determine the property's actualized occupancy • Utilized OnQ R&I, OnQ RMS, and OnQ FMS to create and adjust SRPs, inventory controls, LOS patterns, and monitor group inventory changes in the CRS • Analyzed reports extracted from the PEAK Tool and OnQ FMS to forecast and budget revenue performance ### Hotel Development Intern for the Western European Region @ Starwood Hotels & Resorts Worldwide, Inc. Jan 2016 – Jan 2016 | London, United Kingdom • Analyzed prospective sites and buildings and assessed potential for hotel use • Collaborated with feasibility team to create financial proformas ### Front Desk Property Intern @ Embassy Suites Jan 2015 – Jan 2015 | Secaucus, New Jersey, United States ## Education ### Bachelor of Science (B.S.) in Hospitality Administration/Marketing Boston University ## Contact & Social - LinkedIn: https://linkedin.com/in/heidiykim --- Source: https://flows.cv/heidikim JSON Resume: https://flows.cv/heidikim/resume.json Last updated: 2026-04-05