Designed the Live Call Status feature to enhance security and trust through clear, reliable user experiences.

Conducted discovery for Boubyan Bank’s website redesign, leveraging ChatGPT for competition analysis and copy refinement, and created interactive prototypes with detailed interaction design to deliver user-centric solutions.

Redesigned the Prime app’s rewards system to align with new point requirements, ensuring clarity and minimizing user confusion.

Rolled out the Barq Instant Transfer feature, achieving high user adoption and increasing engagement.

Improved efficiency with a contextual AI toolbar and version control, enabling seamless previews and change management.

Addressed complex AI design challenges, introducing innovative solutions and enhancing user experience.

Collaborated extensively with cross-functional teams, including Product, Business, Development, and Operations.

Conducted user research and interviews to deeply understand user needs and preferences.

Designed user interfaces that effectively addressed user requirements and expectations.

Created wireframes and prototypes to visualize and iterate on design concepts.

Built and optimized design systems to enhance design quality and workflow efficiency.

Architected design systems for each project, significantly expediting design quality and speed.

Designed comprehensive Bus Driver Mobile and Web Applications, featuring a map and route tracking interface with student stops to ensure safe transportation.

Redesigned the company's Website and Main Landing Page, leading to higher conversion rates through improved information architecture and interactions.

Ensured high accessibility standards by implementing WCAG guidelines for enhanced user inclusivity.

Developed Parent Applications for tracking children's trips and subscriptions, including the design of an E-Wallet for convenient payment and cash-back experiences.

Automated vacation requests and reduced unnecessary driver stops through the implementation of Leave Requests Features.

Created an operational dashboard for support, fleet management, and route planning teams, conducting and documenting user interviews across internal teams.

Designed user login and authentication processes, interfaces for fleet management, and panels for managing Bus Drivers and Bus Attendants.

Improved usability and error handling through the integration of feedback components.

Built and maintained a comprehensive design system to ensure consistency and efficiency in design workflows.

Conducted user research and analysis to gain insights into user preferences and pain points.

Planned and implemented prototypes for new features and user flows, following a user-centered approach and iterative process.

Collaborated extensively with the development and AI teams, as well as the business team, to align design efforts with business objectives and technological capabilities.

Created an Analytics Dashboard that allowed users to visualize the impact of AI models on business performance. This involved extensive user research and the application of best practices in data visualization.

Developed a company-wide Design System from the ground up, optimizing and maintaining it for consistent design and enhanced workflow efficiency.

Designed a Chat Interface tailored to optimize the workflow of customer service agents. This involved understanding both user and business needs and integrating AI capabilities to improve agent efficiency.

Designed and developed a Blog Website for sharing articles about the company's technology. Ensured content accessibility and readability through the implementation of best practices.