Carrot is a digital health company with a mission to save people’s lives. Pivot is our first product that leverages hardware, software, and human support to help people quit smoking. I led the design efforts across product and brand.

∙ Designed user-centered experience across a variety of platforms including iOS, Android, hardware, web and print

∙ Launched the 2nd generation of Pivot Breath Sensor, enabling users to track their progress with live feedback independent of the mobile app

∙ Created the first UI component library to increase design and engineering efficiency, usability, and user satisfaction

∙ Launched new company website and product website

∙ Led brand refresh to communicate empathy and emotional support to users, so they feel encouragement with no judgment

∙ Managed the sourcing, scope, and workflow of contractors and vendors

∙ User Experience Design Immersive Program

∙ Practiced UX design methods for research, synthesis, ideation, prototyping, and testing through a series of design sprints

∙ Humanized the brand experience across all touch points to welcome a broader spectrum of athletes

∙ Recognized and celebrated user's small victories like biking to work, streak, PR, etc

∙ Developed the new iconography language for Strava’s UI across platforms

∙ Designed Strava’s End of Year Report: overview of user’s key data throughout the year