Designing a B2B SaaS platform from 0 to 1

Conducted user interviews and market research to establish foundational UX strategy adopted by the full product team

Shipping core product screens through active iterative testing with cross-functional stakeholder reviews

Improved data collection output by 30% while moderating 50+ sessions for AI/ML and AR/VR product teams.

• Identified 10+ usability issues per compliance standards, collaborating directly with researchers and product leads to shape KPIs and research scripts.

Stint 2: Onboarding Design (Jun 2025 – Sep 2025)

• Reduced onboarding drop-off by ~35% and time-to-first-job-application by ~40%

• Collaborated directly with CEO+PM to ship a streamlined onboarding flow and additional features

Stint 1: Video Sign-Up Redesign (Jul 2024 – Aug 2024)

• Restructured the fragmented multi-step registration flow and information hierarchy for a job search marketplace

• Clarified the user journey, structured the platform explanation, and prepared the flow for launch

Designed B2B pharmacy operator tools and a consumer medicine storefront that directly supported a CEO pitch, landing 3 official pharmacy partnerships within 60 days.

• Delivered pharmacy management workflows encompassing product management, orders, payments, analytics, and an onboarding flow for a healthcare platform expanding across Africa.

Achieved 72% user satisfaction and 54% feature adoption by designing an AI photo app in a rapid 4-week sprint

• Led UX strategy and directed a team of 2 design interns, delegating research and UI tasks while conducting design reviews

• Translated rapid secondary research (20+ resources) into prioritized features, core interaction flows, and production-ready deliverables.