Product & Data‑Driven Software Engineer | 7+ years building scalable marketing and personalization systems at Meta | Driving customer success through ML & cross‑functional leadership
I’m a collaborative software engineer with over 7 years of experience designing and operating large‑scale products. At Meta, I owned backend systems processing millions of real‑time campaign events with 99.99% uptime.
Built and operated backend systems processing millions of real‑time campaign events with 99.99% uptime.
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Introduced automated QA pipelines and validation, reducing defects by 35% and accelerating release cycles by 20%.
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Designed alternative onboarding architectures and an automated archival pipeline that retired 100K+ inactive campaigns, improving data hygiene 40% and cutting storage costs 15%.
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Partnered with cross‑functional teams to launch targeted outreach emails and refine path‑decision logic, reducing campaign launch lead time 20%.
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Developed rich audience‑builder tools using React, Hack/Hacklang and GraphQL.
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Led integration of the first ML‑driven recommendations model, driving a +1.2% lift in long‑term growth rate and +6.2% campaign engagement.
Created proposal and lead team of 16 interns to develop mobile app. Coordinated biweekly sprints and monthly meetings with Greenbelt City's IT Manager and Head of Communications. Implemented functional Android app using Android Studios and iOS using XCode.
