•Provided concepts and sketches for the Disney princess brand, working closely with
licensors.
•Followed the licensor’s style guides and applied them to the products.
•Led idea generation and development, preparing idea sketches.
•Conducted analysis of the client's needs and presented competitor product
analysis.
•Cooperated with different departments, problem-solving in different phases of
production.
•Reviewed product features and communicated well with the design team and
leadership.
•Collaborated with marketing teams to create promotional materials and
packaging designs.
•Collaborated with the design team to ensure collateral is produced as envisioned
and on brand, considering factors such as color, size, font, paper quality, and
cross-platform compatibility.
