# Helen (Yunqing) Ye

> Product designer, ex Meta, ex Mattel

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/helenyunqingye

Business driven, critical thinking, open-minded and creative. If you want to know more about me, please visit the link as below:
yeyunqing.com
Pixelcarft.com

## Work Experience
### Founder @ PixelCarft
Jan 2023 – Present | San Francisco Bay Area
• conducted marketing research and analysis.
• focused on the B2B services, provided design services(online stores, payment services, products display and company profiles).
• joined design sprints and applied them into products. 
• understood the clients/ users’s needs and solved the pain points.
• created user friendly and responsive interfaces for website, iPad and mobile.
• promoted design campaigns and solutions.
• hold the design meetings and weekly updates with CEO and teams.
• excellent in Wordpress and square space.
• enhanced SEO and improved the visibility. 
• successfully launched products:
https://www.linkedin.com/redir/general-malware-page?url=www%2eyiwuyimei%2ecom
www.tubecrafters.cn
https://www.linkedin.com/redir/general-malware-page?url=www%2earomapak%2ecn
www.meijiabag.cn
www.packwoves.cn
www.packwolves.cn 
www.yuenengpower.cn

### Contract Product Designer @ Meta
Jan 2022 – Jan 2023 | United States
• Utilized various manual and digital tools to create compelling, accessible, and culturally diverse visual content, including graphics, diagrams, illustrations, videos, motion graphics, photographs, and iconography.
• Collaborated with the creative team and project leads to develop design concepts, create mockups, and revise concepts upon request.
• Led the redesign of the dashboard to improve user engagement and satisfaction.
• Conducted business goals and developed personas to inform design decisions.
• Produced captivating motion graphics for the company's website and promotional materials, enhancing visual appeal and user engagement.

### Visual/UX Designer @ Upped Events Inc.
Jan 2021 – Jan 2021 | United States
• Converted research findings into personas and developed information architecture.
• Designed a click-through prototype with Figma for user testing.
• Identified stakeholder and customer needs to establish the right product
experiences.
• Collaborated with cross-functional teams to brainstorm and ideate design
solutions.
• Utilized various manual and digital tools to create engaging visual content, ensuring
accessibility and cultural diversity.

### Graphic User Interface Designer @ JAKI
Jan 2018 – Jan 2019 | Shenzhen, Guangdong, China
• Created graphical user interfaces for technological products.
• Gathered research, defined and built UX experiences to improve products.
• Conducted user interviews and usability studies to gain insights for design
improvements.
• Worked closely with developers to ensure seamless integration of design and
functionality.
• Presented design concepts and solutions to stakeholders and clients.

### Senior Product Designer/Product Designer @ Mattel, Inc.
Jan 2015 – Jan 2018 | Shenzhen
• Provided concepts and sketches for the Disney princess brand, working closely with
licensors.
• Followed the licensor’s style guides and applied them to the products.
• Led idea generation and development, preparing idea sketches.
• Conducted analysis of the client's needs and presented competitor product
analysis.
• Cooperated with different departments, problem-solving in different phases of
production.
• Reviewed product features and communicated well with the design team and
leadership.
• Collaborated with marketing teams to create promotional materials and
packaging designs.
• Collaborated with the design team to ensure collateral is produced as envisioned
and on brand, considering factors such as color, size, font, paper quality, and
cross-platform compatibility.


## Education
### Master of Arts - MA in Interaction & UI/UX Design
Academy of Art University
Jan 2020 – Jan 2022

### Bachelor of Arts (B.A.) in Industrial and Product Design
Shenzhen University
Jan 2006 – Jan 2010


## Contact & Social
- LinkedIn: https://linkedin.com/in/helen-yunqing-ye-05342b53

---
Source: https://flows.cv/helenyunqingye
JSON Resume: https://flows.cv/helenyunqingye/resume.json
Last updated: 2026-03-25