Conducted UX audits and delivered actionable redesign proposals, reducing bounce rates by up to 25%.

Led usability testing and implemented data-informed improvements, achieving 83.2% user approval rate for future use.

Conducted A/B testing and user research to validate interface changes, increasing task success rate by 18%.

Led usability testing and implemented data-informed improvements, achieving 83.2% user approval rate for future

Increased customer loyalty with an NPS of 74.9%, surpassing industry benchmarks.

Collaborated with cross-functional teams (PMs, QA, Engineers) to align design with product goals and timelines.

Conducted 50+ usability tests and interviews, leading to a 40% drop in user-reported issues.

Designed adaptive user experiences based on behavioral segmentation and personas.

Increased user satisfaction by over 60% via iterative, data-informed design solutions.

Maintained a scalable design system, reducing design inconsistencies and development time by 25%.