# Helga Maznikoff > Product Designer | Visual Designer | UX Enthusiast | Creative Problem Solver Location: San Jose, California, United States Profile: https://flows.cv/helga Hey there! I'm a Product Designer with excellent problem-solving skills and a strong passion for creating products that improve the quality of life for people. I skilled in all aspects of the design process, from ideation to prototyping to production, I am committed to designing products that meet user needs and exceed expectations. 🔗 helgamaznikoff.com ## Work Experience ### Product Designer @ Sole Proprietor, Independent Consultant Jan 2022 – Present | Santa Clara, California, United States • Collaborated with early-stage startups and small businesses to define product vision, user flows, and UI for MVPs. • Conducted UX audits and delivered actionable redesign proposals, reducing bounce rates by up to 25%. • Led usability testing and implemented data-informed improvements, achieving 83.2% user approval rate for future use. ### Product Designer @ Lemon Delivery Jan 2021 – Jan 2022 | Mountain View, California, United States • Designed an intuitive web and mobile UI for a grocery delivery platform, improving iteration speed by 20% through efficient prototyping in Figma. • Conducted A/B testing and user research to validate interface changes, increasing task success rate by 18%. • Led usability testing and implemented data-informed improvements, achieving 83.2% user approval rate for future use. • Increased customer loyalty with an NPS of 74.9%, surpassing industry benchmarks. • Collaborated with cross-functional teams (PMs, QA, Engineers) to align design with product goals and timelines. ### UX/UI Researcher & Designer @ 5media Jan 2018 – Jan 2021 | Minsk, Belarus • Drove end-to-end UX/UI development for multiple applications, contributing to a 30% increase in feature innovation through bi-weekly design sprints. • Conducted 50+ usability tests and interviews, leading to a 40% drop in user-reported issues. • Designed adaptive user experiences based on behavioral segmentation and personas. • Increased user satisfaction by over 60% via iterative, data-informed design solutions. • Maintained a scalable design system, reducing design inconsistencies and development time by 25%. ### Sales Development Representative @ 5media Jan 2017 – Jan 2018 | Minsk, Belarus ## Education ### Bachelor of Science - BS in User Experience Design Western Governors University ### Registered Nursing in Nursing Administration, Nursing Research and Clinical Nursing Belarusian State Medical College ### Apprentice in UX/UI Design DesignSpot Community ## Contact & Social - LinkedIn: https://linkedin.com/in/helga-maznikoff --- Source: https://flows.cv/helga JSON Resume: https://flows.cv/helga/resume.json Last updated: 2026-02-23