# Heli Balsara

> Product Designer | UC Berkeley

Location: Berkeley, California, United States
Profile: https://flows.cv/heli

As a passionate UI/UX designer with a strong foundation in human-centered design, I specialize in creating intuitive digital experiences that bridge user needs and business goals. With experience in designing end-to-end solutions for B2B SaaS web and mobile platforms, I excel in user research, wireframing, prototyping, and collaborating with cross-functional teams to deliver user-friendly results.

## Work Experience
### Professional Photographer @ PicsbyHeli
Jan 2024 – Present
Photography business owner

### Product Designer @ GoldBridge AI
Jan 2024 – Present

### Product Design Intern @ Housecall Pro
Jan 2024 – Jan 2024

### Photographer @ Innovative Design
Jan 2024 – Jan 2024

### Product Design Consultant @ Berkeley Innovation
Jan 2023 – Jan 2024
A student-run human-centered design consultancy club.

### Program & Operations Assistant @ Jacobs Institute for Design Innovation at UC Berkeley
Jan 2023 – Jan 2024 | Berkeley, California, United States

### President @ Design at Berkeley
Jan 2023 – Jan 2024
Led a team of 12 officers across internal, community, and marketing sectors to make design more accessible to Berkeley.

### Community VP @ Design at Berkeley
Jan 2022 – Jan 2023 | Berkeley, California, United States
Empowered UC Berkeley’s design community by organizing and guiding 30+ educational workshops and events, curating accessible resources, and building an open community on Slack with 1000+ members.

### Product Design Consultant @ Medocity, Inc.
Jan 2024 – Jan 2024
Through Berkeley Innovation, we worked on a website redesign, making Medocity a more intuitive and engaging platform for new users.

### Product Design Consultant @ Pinterest
Jan 2023 – Jan 2023
Through Berkeley Innovation, my team and I worked on designing an organized and dedicated ad creation flow for merchants to effortlessly promote their products, making Pinterest a welcoming and effective space for small and medium businesses (SMBs).

### Research Assistant @ D'Esposito Lab @ Helen Wills Neuroscience Institute at UC Berkeley
Jan 2022 – Jan 2023 | D'Esposito Cognitive Neuroscience and Neurology Lab

### Undergraduate Research Assistant @ University of California, Berkeley, Haas School of Business
Jan 2022 – Jan 2023

### Secretary @ Cognitive Science Students Association (CSSA) at UC Berkeley
Jan 2022 – Jan 2023

### Marketing Committee Member @ Cognitive Science Students Association (CSSA) at UC Berkeley
Jan 2021 – Jan 2022

### Design Committee Member @ UC Berkeley Biomedical Engineering Society
Jan 2021 – Jan 2022

### Member @ U.S. Figure Skating Association
Jan 2012 – Jan 2020
- Passed Juvenile Moves in the Field test
- Passed Pre-Juvenile Freeskate test

### Figure Skating Instructor @ Ice Skating Club of Fresno
Jan 2018 – Jan 2019 | Fresno, California, United States


## Education
### Bachelor of Arts - BA in Cognitive Science
University of California, Berkeley

### Minor in Data Science
University of California, Berkeley

### University High School


## Contact & Social
- LinkedIn: https://linkedin.com/in/heli-balsara

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Source: https://flows.cv/heli
JSON Resume: https://flows.cv/heli/resume.json
Last updated: 2026-04-08