Responsible for developing and validating a new AI product with Mozilla’s New Products team through the Pioneers program. Exploring AI transparency and data provenance in media and commercial art.

• Define and test new product concepts for Mozilla’s commercial New Products portfolio.

• Develop the product strategy, roadmap, and go-to-market plan.

• Deliver a business case, research, and recommendations to New Products leadership.

• Build and iterate on early prototypes to evaluate the product direction.

• Conduct discovery to validate the problem, market, and opportunity.

• Spent 5 months as an internal acting PM for a B2C app with over 23M MAU driving roadmap decisions, scope, and sequencing across design, product, and engineering; presented audit findings and recommendations to the client-side Product Lead and VP of Design

• Led an IA/taxonomy audit that reframed strategy from “widgets” to utility-first shortcuts, elevating core tasks and simplifying navigation.

• Shipped a net‑new feature; first 90 days post‑launch: 114k payments initiated and +9% CTR to payment initiation.

• Observed during the post‑launch window: +13.6% MAU and improved App Store sentiment (+0.3 iOS, +0.2 Android) as the team rolled out new direction

• Accelerated decision-making from weeks to days by applying AI-assisted competitive benchmarking and RICE prioritization to ground trade-offs in research and KPI targets.

• Acting PM and sole designer for a 0→1 internal ops platform that unified multi‑ID customer profiles for Support, resolving identity ambiguity caused by legacy systems.

• Cut customer identification time by 35%, accelerating time‑to‑resolution across high‑volume customer lookup and knowledge‑retrieval workflows.

• Lowered average handle time by ~2 minutes in targeted queues, improving SLA adherence and throughput.

• Co-led MVP roadmap and discovery (via agent shadowing, workflow mapping, and usability testing); partnered with Engineering, TPMs, and Data Science to validate de‑duplication logic, profile architecture, and phased migration; aligned senior stakeholders on scope and rollout.

• Enabled adoption by 100+ agents; mentored design interns and engineers; established execution standards and design system criteria and governance used across the initiative.

• Drove 3x conversion (1.8% → 5.35%) by leading the end-to-end design phase of the webstore redesign—owning design strategy, customer research, and XFN alignment.

• Reduced sales admin workload by 20% via research-backed IA overhaul and revised product marketing, enabling cleaner handoffs and higher-efficiency qualification.

• Partnered with PMs to prioritize MVP and quick wins tied to OKRs; sequenced high-impact changes using behavioral analytics and qualitative research.

• Mapped and mitigated delivery risks (ownership gaps, capacity constraints) across UX, Eng, Product, PMM, and Brand to accelerate execution.

• Co-founded and led a funded mentorship program; built a talent pipeline with 80% of mentees securing roles before graduation.