# Hendrika M. > Founder & Patent Holder | Product and Design | AI Data Infrastructure | Ex-Bain & Samsara Location: San Francisco Bay Area, United States Profile: https://flows.cv/hendrika I’m a Product Manager focused on B2B growth and conversion—design-to-product operator with founder grit and strong program leadership. Previously at Bain & Samsara. I build 0→1 and scale what works. Recently at Kettle, I spent five months as an acting PM, partnering with T-Mobile product and design leadership on the Home pivot for iOS/Android. Selected work • T‐Mobile (via Kettle): Led IA/taxonomy audit and redirected roadmap in partnership with T‐Mobile PMs and EMs. Outcome: +9% CTR to payment initiation; faster decision-making and improved App Store sentiment post-launch. • Justworks: Acting PM and sole designer for a 0→1 internal support platform unifying customer profiles. Outcome: 2 minutes lower AHT, lower cost-to-serve, and adoption across support teams. • Samsara: Led webstore redesign to remove funnel friction and reduce manual triage. Outcome: 3× increase in self-serve conversion and reduced sales admin workload by 20%. • Bain: Digital-first support experience for a telco. Outcome: 27% faster time-to-resolution and a 57% increase in web self-service adoption. Background • Building on my experience as an acting PM, I’ve stepped into product leadership to unblock teams, drive execution, and align stakeholders—bringing product judgment grounded in research, systems thinking, pattern recognition, and storytelling. • Stanford Continuing Studies (entrepreneurship, advanced product, executive communications): applied learning to a stealth startup, strengthening PMF/ICP definition, pricing, and roadmap strategy. How I work Transparent, KPI-driven decisions; pragmatic execution; low-ego, high-standards collaboration. I bring people along, simplify the path, and make the hard calls when needed. ## Work Experience ### Product Manager, New Product Exploration (Mozilla Pioneers) @ Mozilla Jan 2026 – Present Responsible for developing and validating a new AI product with Mozilla’s New Products team through the Pioneers program. Exploring AI transparency and data provenance in media and commercial art.  • Define and test new product concepts for Mozilla’s commercial New Products portfolio.  • Develop the product strategy, roadmap, and go-to-market plan.  • Deliver a business case, research, and recommendations to New Products leadership.  • Build and iterate on early prototypes to evaluate the product direction.  • Conduct discovery to validate the problem, market, and opportunity. ### Founder @ Stealth Jan 2025 – Present | United States ### Senior Product Designer @ Kettle Jan 2024 – Jan 2025 | New York, United States - Spent 5 months as an internal acting PM for a B2C app with over 23M MAU driving roadmap decisions, scope, and sequencing across design, product, and engineering; presented audit findings and recommendations to the client-side Product Lead and VP of Design - Led an IA/taxonomy audit that reframed strategy from “widgets” to utility-first shortcuts, elevating core tasks and simplifying navigation. - Shipped a net‑new feature; first 90 days post‑launch: 114k payments initiated and +9% CTR to payment initiation. - Observed during the post‑launch window: +13.6% MAU and improved App Store sentiment (+0.3 iOS, +0.2 Android) as the team rolled out new direction - Accelerated decision-making from weeks to days by applying AI-assisted competitive benchmarking and RICE prioritization to ground trade-offs in research and KPI targets. ### Staff Product Designer @ Justworks Jan 2023 – Jan 2024 | New York, United States • Acting PM and sole designer for a 0→1 internal ops platform that unified multi‑ID customer profiles for Support, resolving identity ambiguity caused by legacy systems.   • Cut customer identification time by 35%, accelerating time‑to‑resolution across high‑volume customer lookup and knowledge‑retrieval workflows.   • Lowered average handle time by ~2 minutes in targeted queues, improving SLA adherence and throughput.   • Co-led MVP roadmap and discovery (via agent shadowing, workflow mapping, and usability testing); partnered with Engineering, TPMs, and Data Science to validate de‑duplication logic, profile architecture, and phased migration; aligned senior stakeholders on scope and rollout.   • Enabled adoption by 100+ agents; mentored design interns and engineers; established execution standards and design system criteria and governance used across the initiative. ### Senior Product Designer @ Samsara Jan 2019 – Jan 2022 | San Francisco, California • Drove 3x conversion (1.8% → 5.35%) by leading the end-to-end design phase of the webstore redesign—owning design strategy, customer research, and XFN alignment.   • Reduced sales admin workload by 20% via research-backed IA overhaul and revised product marketing, enabling cleaner handoffs and higher-efficiency qualification.   • Partnered with PMs to prioritize MVP and quick wins tied to OKRs; sequenced high-impact changes using behavioral analytics and qualitative research.   • Mapped and mitigated delivery risks (ownership gaps, capacity constraints) across UX, Eng, Product, PMM, and Brand to accelerate execution.   • Co-founded and led a funded mentorship program; built a talent pipeline with 80% of mentees securing roles before graduation. ### Senior Product Designer @ Bain & Company Jan 2019 – Jan 2019 | Berlin, Germany Led customer research and product discovery for a self-service support experience at a regional UK telco provider—partnering with PMs to define roadmap, requirements, and success metrics.   • Increased web self-service adoption by 57%, reducing assisted service volume.   • Reduced time to resolution by 27% through streamlined flows and clearer pathways.   • Enabled 87.5% of engineer visits to be booked online, cutting manual scheduling.   • Achieved 84% customer opt-in for automated SMS outage updates. ### Early Career — Design and Cross-Functional Foundations @ Various Companies Jan 2012 – Jan 2018 | CHI/SF/NYC • Freelance Senior Product Designer for Twitter and R/GA (Jan–Nov 2018). Led Twitter’s marketing design system and shipped component libraries for R/GA clients (Cylance and eBay). • Increased design system adoption by 32% and reduced design debt by 68%; cut AEM authoring time by 24% via reusable, accessible components and documentation; shipped 90+ components across two client systems. • Design Lead at Kettle (on-site at Apple; Feb 2017–Jan 2018). Led a five-designer team delivering weekly App Store social campaigns reaching 500M+ users; elevated onboarding, delivery standards, and cross-functional alignment. • Earlier: Freelance Designer/Art Director across IBM, Havas, DDB, Facebook, AKQA, Samsung, and J&J—spanning brand-to-product work, 360 campaigns, and marketing sites. ## Education ### Stanford Continuing Studies ### Certificate/Training in Design Leadership Cooper Professional Education ### Certificate in Typography The Cooper Union for the Advancement of Science and Art ### B.A. in Cultural Studies/Critical Theory and Analysis Macalester College ## Contact & Social - LinkedIn: https://linkedin.com/in/hmakilya - Portfolio: http://www.hendrika.info --- Source: https://flows.cv/hendrika JSON Resume: https://flows.cv/hendrika/resume.json Last updated: 2026-04-13