# Hennie Farrow > Product & UX Design Leader | AI-First Startup Advisor | Human-Centered & Data-Driven UX | Inclusive Design Systems | Hands-On Innovator Driving Business Impact | Cross-Functional Collaboration Location: San Francisco Bay Area, United States Profile: https://flows.cv/henniefarrow I’m a creative thinker, product design leader, and problem solver with 25+ years of experience creating cohesive, end-to-end customer experiences across industries and platforms. As a player-coach, I balance hands-on design craft with leading and scaling high-performing teams—establishing processes that strengthen collaboration, execution, and design excellence. My expertise lies in shaping product vision, strategy, and roadmaps that drive innovation—most recently in workplace experience solutions and across portfolio companies as a Designer in Residence at a VC firm. Earlier in my career, I also helped develop and teach the New Media graduate program at the Academy of Art University in San Francisco, where I mentored the next generation of designers. My background spans startups, agencies, and Fortune 500 companies—including Apple, Adobe, Intuit, and Visa—giving me the versatility to navigate both iterative releases and long-term product visions, while consistently driving impact at scale. Specialties: Product design strategy, design systems, user experience design (UX), user-centered design (UCD), customer experience (CX), employee experience (EX), interaction design, UI design, mobile design, product design, information architecture, design thinking, wire-framing, web, e-commerce, interactive prototypes, design leadership, design management, design methodologies and process, visual design, graphic design, typography, branding and identity, corporate systems, and package design. http://www.einneh.com/ ## Work Experience ### Product Design, UX Design Leadership, Startup Advisor @ einneh media | hennie farrow Jan 2023 – Present | SF Bay Area As a Designer in Residence at a VC firm, I lead end-to-end design strategy for healthcare, fintech, and AI platforms, shaping everything from foundational brand systems to complex product ecosystems. I work alongside founders and leadership teams to define product vision, architect scalable UX frameworks, and elevate the full user journey. My role is to bring clarity, rigor, and cohesion to fast-growing companies building in high-stakes industries. ### Head of Product Design @ Envoy Jan 2024 – Jan 2025 Leading and scaling a high-performing design team while establishing processes that strengthen collaboration and execution. Shaping product vision, strategy, and roadmap to drive innovation in workplace experience solutions. Partnering with cross-functional leaders to create intuitive, impactful experiences that redefine how people interact with their workplace. ### Director of Product Design, Employee Experience (EX) at ServiceNow @ ServiceNow Jan 2021 – Jan 2023 Responsible for the end-to-end Employee Experiences, providing AI-driven design solutions for employee-facing products and services that deliver value, improve productivity, and enhance employee satisfaction and retention. Managing a team of UX designers and researchers partnering with HR, Finance, Go to Market, Emerging Tech, and Digital Transformation (DT) leadership to align, lead, and deliver product initiatives that our employees need and love. Leading DT’s transformation by fostering a culture of design thinking and user-centered design training and certification within the enterprise company, encouraging cross-functional collaboration, and promoting a focus on continuous improvement. ServiceNow customers have seen results like 16X increases in Employee Portal adoption, 1M+ users of the Portal in the first 90 days, and 15K productivity hours saved. ### Design Leadership @ Cisco Meraki Jan 2020 – Jan 2021 Set Design system direction and guidance for Meraki products. ### VP of Design and UX @ Emtrain Jan 2018 – Jan 2020 | San Francisco, CA Transforming Workplace Culture through designing a platform that allows companies to train their employees in compliance, sexual harassment prevention, and unconscious bias. Designing and delivering Emtrain's end to end customer experience. This includes designing the entire product ecosystem, product features, UX and UI design as well as all other customer-facing touch-points such as the website, and sales and marketing collateral. My responsibilities include but not limited to planning and strategizing company and product line messaging, naming, branding, developing the visual language and pattern library. Guiding and directing developers, designers, content writers and strategists, video producers, sales, and marketing teams in creating a cohesive experience that defines Emtrain’s brand. ### Head of Design and UX @ Zignal Labs Jan 2015 – Jan 2018 | San Francisco Drove the overall design of all Zignal products, UX design and research, marketing design, and brand experiences. Led, mentored, and grew a team of designers who were passionate about making data accurate, fathomable, and beautiful. Created a vision for AI-driven future products that help users understand massive amounts of information in a fun, interactive, insightful, and actionable manner. Worked directly with senior executives, product managers, and engineers, providing holistic user-centric design strategies within an agile development and Lean UX process. Redesigned the Enterprise solution and created a new “living” design language and design system for the new generation of Zignal products, websites, corporate sales collateral, and presentations. ### Principal Product Designer @ Citrix Jan 2012 – Jan 2015 | San Francisco Envisioned, designed, and delivered the future of work. Created an ecosystem of world-class services across all touch points of the Citrix customer experience. Delivered a comprehensive vision for GoToMeeting that spans from endpoint and mobile to extended platforms, including the web and desktop. Instrumental in enhancing customer satisfaction and NPS for flagship products, including GoToMeeting, GoToWebinar, GoToTraining, and OpenVoice. Elevated the overall quality and usability of products by developing a modern, unified customer experience to drive adoption and strengthen brand identity. Designed a flexible design language, composed of visual and interaction patterns, which designers could easily incorporate and adopt for any product or platform. Established new design guidelines for interactions and behaviors, visual design, and content. Trained and mentored a team of 25+ designers. ### Senior Experience Design Lead @ Adobe Systems Jan 2008 – Jan 2012 Designed and collaborated on the vision for Adobe Cloud initiatives specifically the Marketing Cloud which is set to provide various marketing analytics tools for small, medium and enterprise businesses. Designed Product sections and introduced the concept of Adobe magazines for Adobe® Creative Cloud™ which is a creative hub where users can explore, create, publish, and share their work. Contributed and influenced the vision for Adobe.com transformation project which included reorganization and redesign of content, as well as the introduction of WCMS and personalization of content for building a relationship with users and visitors. In addition to design and development of product pages and homepage, I was responsible for strategizing with external partners, evangelizing the core vision, producing product specifications for all sprints, and presenting designs to all team members internal and external to XD. Accomplished successful Adobe.com product launches of Acrobat X and Creative Suite 5.5 along with the introduction of Adobe subscription plans. Designed Interaction and UI of new features for Photoshop CS5 such as Puppet Warp, Type and Paragraph Styles, and Camera raw. Involved with numerous big and small projects such as Adobe Market Place, Adobe Payments, Distribution Manager, Trial Download Manager, and Community Help Center. Investigated and documented design specifications for the Adobe Experience Model (AXM), a standard guideline for UI components and pattern libraries to be used by designers and developers at Adobe. ### Adjunct Faculty Instructor @ Academy of Art University Jan 1991 – Jan 2004 Introduced graduate students to UX Design. Directed students in developing their interactive portfolios. Emphasis was placed on identity design, information architecture, Interaction design, content development, and interface design. ## Education ### Innovation of Products and services: MIT's Approach to Design Thinking MIT Sloan School of Management ### MFA Equivalent in Extended Studies, Graphic Design Academy of Art University ### BFA in Graphic Design Academy of Art University ## Contact & Social - LinkedIn: https://www.linkedin.com/in/henniefarrow - Website: http://www.einneh.com --- Source: https://flows.cv/henniefarrow JSON Resume: https://flows.cv/henniefarrow/resume.json Last updated: 2026-04-07