# Herman Borrego > Senior UX Designer at Autodesk Location: San Francisco, California, United States Profile: https://flows.cv/hermanborrego I want people to spend less time in the things I design, not more. I work on enterprise platforms where business logic, regional constraints, and edge cases pile up fast. I build the structural patterns underneath that hold as the product grows. ## Work Experience ### Senior UX Designer @ Autodesk Jan 2022 – Present | San Francisco, California, United States Sole designer across two product areas: subscription management tools for enterprise admins, and the pricing platform that powers every Autodesk transaction. Subscription management: Led UX across three connected phases for enterprise admins managing 50+ subscriptions: bulk renewals, spending visibility, and AI-powered recommendations. Reduced a 2-hour manual renewal process to 5 minutes, and measurably improved renewal completion and reduced support tickets across both renewal and billing workflows. Pricing platform: Designed reusable patterns (multi-step creation, contextual filtering, inline validation) that started with renewal discounts and absorbed promotions, volume discounts, and value-based pricing. The platform serves 100,000+ price variants across 100+ products for Autodesk.com, reseller partners, and internal sales teams. Promotion setup time dropped by at least half, and configuration errors were eliminated.​​​​​​​​​​​​​​​​ ### Senior UX/UI Designer @ Leia Inc. Jan 2020 – Jan 2022 | San Francisco Bay Area Designed LeiaFlix, a 3D movie rental app, from scratch: catalog, streaming player, and content integration with Warner Bros and Universal. After launch, checkout drop-off hit 74% at the browser payment handoff. Evaluated payment vendors and designed the native in-app payment flow. Drop-off went from 74% to 54%. Partnered with the optical engineering team to solve streaming quality issues specific to 3D light field display. Designed a buffering modal that gave users control to switch to 2D when resolution dipped, rather than forcing an automatic fallback. ### Product Designer @ Ledn Jan 2019 – Jan 2020 | Toronto, Ontario, Canada Built in-platform loan repayment replacing an email-based process where users had 10 minutes to reply or start over, driving 68% abandonment and 60% of support tickets. Designed loan health indicators that made LTV ratios actionable instead of informational. Redesigned repayment confirmations as visual math instead of email text walls. Liquidations dropped 40%, support tickets dropped 60%, and operations scaled from 50 to 500+ active loans with the same team. ### Designer @ Giannone Petricone Associates Inc. Architects Jan 2018 – Jan 2019 Ideated user experience and business strategies for a mixed-use development. Created concepts and graphic representations for residential and commercial projects, working closely with development stakeholders and future users to secure public support and build community-oriented, pedestrian-first design solutions. ### Architectural Designer @ ERA Architects Inc. Jan 2016 – Jan 2017 Led user research and documentation review to determine community needs and guide design priorities for architectural and physical product projects. ### Instructor: 3D Modeling and Digital Fabrication @ OCAD University Jan 2015 – Jan 2017 Led 25-student classes focused on improving their skills in 3D modeling and transforming their designs on paper into digital, interactive outputs. Created an engaging and inclusive environment to drive collaboration and creativity. ### Designer and Project Coordinator @ STACKLAB Jan 2014 – Jan 2015 Facilitated the construction process of residential projects, working directly with suppliers and contractors, by clarifying and resolving design issues, coordinating the involved parties and controlling expenses to stay in budget. ### Architectural Designer @ Quinn Design Associates Inc. Jan 2013 – Jan 2014 Created digital renderings and graphic presentations for institutional buildings, public spaces, and mixed-use projects, to secure new business and gather feedback from clients. ## Education ### Master's degree with Honors in Architecture University of Toronto ### Bachelor's degree in Design OCAD University ### Exchange in Design Royal Danish Academy ## Contact & Social - LinkedIn: https://linkedin.com/in/hbor - Portfolio: http://www.borrego.ca --- Source: https://flows.cv/hermanborrego JSON Resume: https://flows.cv/hermanborrego/resume.json Last updated: 2026-03-25