# Hetal Rathod

> Sr. Staff Product Designer at CNN

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/hetal

I’m an experienced, results-driven product design leader innovating engaging digital media solutions in fast-paced, collaborative, agile environments.

Contact me: hetal983@gmail.com

DESIGN STRENGTHS:
Responsive web design | Atomic design system
Creative direction & strategy | Figma | Sketch App
Branding/Logo design | Brand style guides
Pattern library | Systems design
Web/Mobile interaction design | Prototyping | User Testing 
Information Architecture | Wire-framing
Typography | Color Palette & Accessibility
Illustrations | Vector icons
Presentation Design | Print/ Graphic Design
Adobe Creative Suite | HTML5/CSS3

## Work Experience
### Sr Staff Product Designer @ CNN
Jan 2022 – Present | New York, New York, United States

### Lead Product Designer @ GoodRx
Jan 2021 – Jan 2022 | Santa Monica, California, United States
Partnered with engineering, product, editorial, research and design systems team to develop GoodRx’s first long-form health and wellness content experience GoodRx Health.
 
Led design strategy and advocated for the best reader experience on all new health templates while adhering to various design systems and brand guidelines to ensure consistency across products.

Collaborated with engineers to deliver quality launches for the best user experience across all responsive breakpoints.

### Design Director @ Dotdash Meredith
Jan 2019 – Jan 2021 | Greater New York City Area
Defined and drove brand vision for Verywell—one of the top five leading digital health publishers today.
 
Spearheaded design for all asset creation including site templates, homepage experiences, tools, style guidelines, awards programs, social media assets / newsletters, podcasts, and more to continually evolve user experience for Verywell family of brands.

Established and executed atomic design principles to facilitate the scaling of design system efficiency.

Managed workflow and productivity of design team and provide coaching/mentorship to junior staff.

### Senior UX/UI Product Designer @ Dotdash Meredith
Jan 2014 – Jan 2020 | Greater New York City Area
Originated the visual identity, art direction, and site experience of Dotdash’s first health brand Verywell,  which served as the model for over 15 subsequent domain launches across tech, finance, home, food, beauty, and travel.

Implemented and managed a company-wide workflow shift from waterfall to collaborative agile methods.

Introduced and scaled the use of brand discovery decks to expedite redesign processes for Dotdash's brands and internal platforms and systems.

### Senior UX/UI Designer @ Macy's
Jan 2011 – Jan 2014
Conceptualized design for online and mobile interactions for both navigation and search.

Evolved the overall shopping experience resulting in an increase in company sales.

Led processes from concept to completion all the while setting best practices for efficiency with new design templates.

### Interactive Designer, Promotional Marketing Team @ Barnes & Noble, Inc.
Jan 2010 – Jan 2011
Conceptualized the redesign of the Toys & Games section on BN.com.

Executed all weekly web and email promotions and sales landing pages.

Automated promotional coupon creation to optimize content accuracy and time efficiency.

### Graphic Designer, Information Architect @ MKTG INC
Jan 2007 – Jan 2010
Prototyped wireframes for delivery of logical information models, user-flows, and site maps for CMS and DAM systems.

Designed sitelets, email blasts, and online ads tailored to client objectives and branding specifications.

Produced multiple collateral needs including new client pitch books, online presentations, t-shirts, banners, posters, and materials for experiential branded events for clients like Nike, Nintendo, and Diageo.


## Education
### Bachelor of Fine Arts in Graphic Design
Rutgers University

### Front-End Web Development
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/hetalrathod
- Portfolio: https://www.hetalrathod.com/work

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Source: https://flows.cv/hetal
JSON Resume: https://flows.cv/hetal/resume.json
Last updated: 2026-03-30