# Hila Efrati Uliel

> Product Designer

Location: Sunnyvale, California, United States
Profile: https://flows.cv/hila

I started my career working directly with customers- listening to their frustrations, questions, and needs. That experience shaped how I design today.

As a product designer, I focus on deeply understanding users- their pain points and goals, while accounting for real-world constraints. I turn these insights into clear, and intuitive solutions.
I work end to end, from defining requirements and mapping flows to delivering polished designs, with one goal: simplifying complexity so products feel effortless to use.

## Work Experience
### Product designer Freelancer @ Freelancer
Jan 2021 – Present
Product designer working on B2B and B2B2C products, across desktop and mobile. Focused on simplifying complex flows and owning the full design process- from defining requirements and shaping user journeys to delivering polished, production-ready designs.

### Product Designer @ AssemblyDrop
Jan 2021 – Jan 2022 | Palo Alto, California, United States

### Product Manager @ Augmented Intelligence (AUI™) (Was Delegate)
Jan 2019 – Jan 2019 | San Francisco, California, United States

### Customer Experience Team Lead @ Augmented Intelligence (AUI™) (Was Delegate)
Jan 2018 – Jan 2019 | San Francisco Bay Area

### Behavioral Analysis Technician @ Steps Therapy
Jan 2017 – Jan 2018 | San Francisco, California, United States

### User Engagement Team Lead @ Ajillion by Crossrider
Jan 2016 – Jan 2016 | Tel Aviv, Israel

### User Engagement Manager @ Ajillion by Crossrider
Jan 2015 – Jan 2016

### Senior Customer Relationship Manager @ dmg - DSNR Media Group
Jan 2014 – Jan 2014 | Ra'ananna, Israel

### Customer Relationship Manager @ dmg - DSNR Media Group
Jan 2013 – Jan 2014

### Research assistant @ IDC Herzliya
Jan 2011 – Jan 2013 | Herzliya, Israel

### Spokeswoman and Social Media Manger @ "Yerushalmim" movment
Jan 2010 – Jan 2011 | Jerusalem, Israel

### Software Quality Assessments @ Taldor
Jan 2007 – Jan 2008 | Ashdod, Southern, Israel

### Intelligence Force @ 8200 Unit
Jan 2004 – Jan 2006


## Education
### User Experience (UX) Design
UC Berkeley Extension

### Master’s Degree in Communication and New Media
Reichman University

### Student Exchange Program in Communication, General
Anglo-American University, Prague

### Bachelor's degree in Communication and New Media
IDC


## Contact & Social
- LinkedIn: https://linkedin.com/in/hilaefrati

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Source: https://flows.cv/hila
JSON Resume: https://flows.cv/hila/resume.json
Last updated: 2026-02-23