Designed the internal task system, scaling to support 500+ users and reduced task completion times by 40%.

Leveraged AI to simplify multi-step workflows, achieving a 70% faster process.

Led end-to-end rebrand from concept to launch—owning wireframes, design iterations, and marketing assets—driving a 90% lift in homepage form conversions.

Owned product management responsibilities on select projects (roadmaps, defining scope, cross-functional alignment) to increase feature quality.

Managed 20+ client projects (venture-backed startups, SMBs, influencers).

Designed high-converting product and landing pages; maintained client satisfaction and long term relationships.

Established the company’s first user research program, enabling data-driven design decisions and mentoring designers to lead research initiatives within their teams.

Redesigned the flooring platform, streamlining the user experience to better connect retailers with consumers and increase engagement.

Implemented scalable design processes across teams to improve collaboration, consistency, and delivery speed.

Designed A/B test variants that achieved 40-100% conversion lifts for lead generation funnels in 5 weeks, including $10 million in potential leads.

Created scalable, responsive components for product pages, funnels, and forms, trimming end-to-end task time by 20%.

Delivered brand identities and presentations for 20+ non-profits; iterated on feedback to reduce approval time by 80%.