# Hilary L.

> Senior Product Designer at Pathrise (YC '18)

Location: San Francisco, California, United States
Profile: https://flows.cv/hilaryl1

With 10+ years of experience, I’ve designed across CPG, agencies, and B2B/B2C SaaS companies. I'm a 0 -> 1 designer with a focus on strategy and design systems to boost efficiency and outcomes, and a track record of +20–100% conversion lifts.

## Work Experience
### Senior Product Designer @ Pathrise
Jan 2021 – Jan 2024 | San Francisco Bay Area
Designed the internal task system, scaling to support 500+ users and reduced task completion times by 40%.
Leveraged AI to simplify multi-step workflows, achieving a 70% faster process.
Led end-to-end rebrand from concept to launch—owning wireframes, design iterations, and marketing assets—driving a 90% lift in homepage form conversions.
Owned product management responsibilities on select projects (roadmaps, defining scope, cross-functional alignment) to increase feature quality.

### Senior UI/UX Designer @ NoDiamonds.com
Jan 2020 – Jan 2021 | Palo Alto, California, United States
Managed 20+ client projects (venture-backed startups, SMBs, influencers).
Designed high-converting product and landing pages; maintained client satisfaction and long term relationships.

### Senior Product Designer @ Broadlume
Jan 2019 – Jan 2020 | Greater New York City Area
Established the company’s first user research program, enabling data-driven design decisions and mentoring designers to lead research initiatives within their teams.
 Redesigned the flooring platform, streamlining the user experience to better connect retailers with consumers and increase engagement.
Implemented scalable design processes across teams to improve collaboration, consistency, and delivery speed.

### Lead UI/UX Designer @ CRO by Convertica
Jan 2017 – Jan 2019 | Remote
Designed A/B test variants that achieved 40-100% conversion lifts for lead generation funnels in 5 weeks, including $10 million in potential leads.
Created scalable, responsive components for product pages, funnels, and forms, trimming end-to-end task time by 20%.

### UI Designer @ Giant Rabbit
Jan 2016 – Jan 2017 | San Francisco Bay Area
Delivered brand identities and presentations for 20+ non-profits; iterated on feedback to reduce approval time by 80%.

### Web Designer / Developer @ Tree to Tub
Jan 2015 – Jan 2016 | San Francisco Bay Area
First employee; drove brand and web from zero to scale for an organic hair-care startup now at $6M+ ARR.
Conducted field research to discover product-market fit and inform messaging, packaging, and conversion flows.
Collaborated with founders/R&D to ideate new skincare SKUs based on qualitative insights.


## Education
### Bachelor's Degree in Double Major: Psychology & Integrative Biology
University of California, Berkeley


## Contact & Social
- LinkedIn: https://linkedin.com/in/hilary-ledoan
- Portfolio: https://hihilary.com

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Source: https://flows.cv/hilaryl1
JSON Resume: https://flows.cv/hilaryl1/resume.json
Last updated: 2026-03-25