# Hillary Hermawan > Senior Product Designer 🌱 Location: San Francisco Bay Area, United States Profile: https://flows.cv/hillary Hi, I’m Hillary! I'm a product designer with 6+ years of experience across industries, countries, and platforms. As an early designer (#1 and #2) at B2B and B2C startups, I've led the end-to-end design of digital products by integrating strategy with craft. A languages and cultures enthusiast, I also have a UX research background in localization. 🤝 What I bring to the team I make the complex simple and the simple thoughtful (even fun!). Other professional superpowers include cross-functional collaboration and systems thinking. 🗺️ What I'm looking to do now I’m passionate about creating sustainable positive impact for people in their day-to-day lives. This usually means helping people focus on what they want to do, rather than what they have to do. As such, I am currently interested in tackling meaningful problems at scale. 🚀 My toolkit Disciplines: UX design, UI design, UX research, design systems Tools: Figma, Sketch, Protopie, Adobe Creative Cloud, UserTesting, Miro, Google Suite, Slack, Notion Methodologies: prototyping, wire-framing, journey mapping, usability testing, interview moderation, survey design and analysis, workshops, design sprints, copywriting Languages: English (native), Japanese (advanced), Indonesian (intermediate), Danish (just started learning!) 🤸 Personal interests Languages, psychology, music, urban design, green tea ## Work Experience ### Senior Product Designer @ Toast Jan 2023 – Present | San Francisco, CA Lead end-to-end design of B2B and B2C experiences that help 45,000+ restaurants turn their guests into regulars to drive more sales, more consistently. Formerly designed Loyalty and Gift Card experiences across 10+ vertical SaaS surfaces, including the Local by Toast app. - Designed AI-powered marketing calendar that now generates 30% of all campaigns sent by restaurants - Increased item reward redemption by 25% and overall loyalty redemption by 2% with tiered rewards system - Drove increase of in-app monthly average order frequency from 2.46 to 2.68 YoY - Lead design for cross-functional, cross-team restaurant brand management center to drive product-led growth ### Product Designer, Growth @ Toucan (JoinToucan.com) Jan 2022 – Jan 2023 Shipped 0 to 1 and 1 to 1.1 features as lead Growth designer for browser extension with nearly 1 million global monthly active language learners (acquired by Babbel in 2023). - Improved user activation and engagement rates across end-to-end experience, from onboarding to progression systems; contributed to global design system - Conducted UX research studies to inform Growth product decisions and roadmap ### Founding Product Designer @ Valdera Jan 2021 – Jan 2022 | San Francisco, California, United States Led product design and strategy at SaaS supply chain startup. Shipped multi-sided platform for beta launch, leading to acquisition of 6+ enterprise clients, including a multibillion dollar biotech firm. - Designed MVP of key user journeys that contributed to successful $5.5 million seed stage raise - Established org-wide design processes and design system, reducing time to delivery by est. 25% ### UX Designer / Senior Interactive Analyst @ Accenture Jan 2019 – Jan 2021 | San Francisco Bay Area Conducted international UX research and designed for a variety of clients across industries at Accenture. Major roles include UX Designer @Utilities Client; international UX Researcher @High Tech Client; and UX Lead @Airport Client. UX Designer @Utilities Client in collaboration with Fjord | Apr 2021 - Jun 2021 ----------------------- - Collaborated in Fjord design team to create a foundational strategy for company-wide customer experience initiative; strategy derived from synthesizing 20+ interviews with internal stakeholders and 22 business and residential customers - Conducted competitive/comparative analysis research with data from 40+ companies - Collaborated to design three client workshops; created 10 engaging videos of key customer insights UX Researcher and Program Manager @High Tech Client | Dec 2019 - Apr 2021 ----------------------- - Designed and managed $15,000-$530,000 international UX research studies alongside multidisciplinary high tech client teams to inform and validate product strategy; work spans qualitative and quantitative research, leveraging methodologies like diary studies and surveys - Created localized mockups for research in collaboration with client product teams - Focus areas: support expectations and behavior, onboarding, mobile OS - Countries studied: Japan, India, US, Germany, Vietnam UX Lead @Airport Client | Nov 2020 - Mar 2021 ----------------------- - Led UX team to design, launch, and analyze multilingual survey of 400+ essential workers and 7 in-depth follow-up interviews - Leveraged research to inform communication framework in COVID-19 era and beyond ### UX/UI Design Intern @ teamLab / チームラボ Jan 2019 – Jan 2019 | Tokyo, Japan - Designed wireframes and 20 icons for leading airline’s low-cost carrier’s mobile app - Generated concepts for IoT app design for Tokyo hotel; pitched design to stakeholders - Influenced product roadmap by generating and proposing new features for large dining chain app ### UX Design Intern @ NAVER Corp Jan 2018 – Jan 2018 | Seongnam, Gyeonggi-do, Korea - Designed and pitched an app-based peer-to-peer recommendation service for millennials to NAVER design leaders - Researched and designed improvements to main feature of NAVER Incubation Studio project Focusbot (productivity app) ### Founding Product Designer @ Tarjimly Jan 2018 – Jan 2018 | Mountain View, California, United States - Led Android/iOS mobile design as first designer at nonprofit connecting 15,000+ refugees and aid workers with on-demand translators and interpreters - Identified pain points with the mobile application, organized scope and priorities of redesign, and redesigned several user flows ### Rotational Intern @ Mitsubishi Pencil Co., Ltd. Jan 2017 – Jan 2017 | Tokyo, Japan Designed domestic Point of Sale ads; created marketing campaigns for products in American markets; supervised product flow with factory heads, subsidiaries, and retailers ## Education ### Bachelor of Science - BS in Symbolic Systems (Human-Computer Interaction Concentration) Stanford University Jan 2015 – Jan 2019 ### Bing Overseas Study Program Doshisha University Jan 2017 – Jan 2017 ## Contact & Social - LinkedIn: https://linkedin.com/in/hillaryhermawan - Portfolio: http://hillaryhermawan.com --- Source: https://flows.cv/hillary JSON Resume: https://flows.cv/hillary/resume.json Last updated: 2026-03-25