•Designed and directed the Marketing Campaigns Platform using Elixir (Phoenix), RabbitMQ, and Oban for distributed job processing. Automated campaign delivery and analytics, saving $12K+ annually and driving a 10% lift in restaurant revenue.
•Architected and launched Zuppler Loyalty 2.0, a full-stack platform powered by Elixir, Phoenix, ReactJS, TypeScript, and PostgreSQL. Achieved 5× growth in loyalty transactions and cut maintenance overhead by 75% through modular architecture and background job orchestration with Oban.
•Revamped the company’s discount infrastructure by delivering Discounts 2.0, a rules driven promotions engine built with Elixir contexts, Ecto transactions, and GraphQL APIs. Adopted by 90% of restaurant partners, supporting thousands of daily transactions.
•Implemented passwordless login using Elixir (Phoenix) and WebAuthn, enabling 10K+ users to authenticate via phone number or Touch ID. Reduced login friction, improved security, and increased daily active usage.
•Engineered and optimized advanced retention and analytics pipelines with PostgreSQL, complex Ecto queries, and React-based dashboards, providing insights beyond existing reporting capabilities.
•Partnered cross-functionally with product, QA, and DevOps teams to plan, review, and deploy features through Agile sprints, CI/CD pipelines (CircleCI, Docker, AWS), and performance benchmarking.