# Hinal Shah > Design @ Augrade Location: San Francisco Bay Area, United States Profile: https://flows.cv/hinalshah Portfolio: https://www.hinalshah.com I am a product and experience designer specializing in making sense of complex workflows and translating them into coherent, intuitive product experiences, especially in enterprise, multimodal, and AI-enabled environments. My background blends a strong technical design foundation with a practice rooted in systems thinking and participatory design research, enabling me to move fluently between problem discovery, workflow definition, and detailed interaction design. I take a process-driven, data-informed approach and communicate design reasoning clearly through teaching, facilitation, and stakeholder presentations. Beyond work, I run a creative project called fact.o.frame, where I illustrate facts and translate them into tangible, joyful pieces. I am currently seeking new opportunities in experience, interaction, and product design, where research, systems thinking, and execution come together to shape meaningful product experiences. Skills: Interaction Design (UX/UI), User Research & Testing, Service Design, Speculative/Foresight Design, Rapid Prototyping, Design Strategy & Workshops, Behavioral Design, Generative AI design, Participatory & Co-design, AR/VR prototyping ## Work Experience ### Founding Product Designer @ Augrade - Accelerate Construction Jan 2026 – Present | San Francisco, CA ### Founder and Creator @ Fact.o.Frame Jan 2024 – Present Illustrating weekly fact posts at @fact.o.frame, an independent creative project that visualizes compelling narratives and turns them into delightful physical keepsakes. Example, did you know: 1. Flamingos are born gray, they turn pink by eating shrimp. 2. Lemons float while limes sink in water because of the difference in the density of their peels. 3. The actors who voiced Mickey and Minnie Mouse got married in real life. 4. Children of identical twins are legally cousins but genetically siblings because one of their parents share the exacts same DNA. ### Experience Designer @ Autodesk Jan 2023 – Jan 2026 | San Francisco, CA • Led multiple end-to-end design initiatives for Autodesk Construction Cloud (ACC) across web and mobile, owning user research, problem definition, MVP scoping, prototyping, guiding engineering implementation, and overseeing QA. • Shaped product strategy through design-led research, competitive analyses, and storytelling, aligning cross-functional stakeholders and influencing roadmap priorities. • Shipped top customer-requested features using a platform-driven approach, including designing and launching Viewpoints and leading the research, design, and implementation of the Scrollable PDF Viewer (13.5K+ MAU, $3M+ ACV), earning VP-level recognition and winning the Customer Impact hackathon. • Designed an interactive experience on trust and ethics in GenAI in collaboration with an AI ethicist and Autodesk researchers, synthesizing insights for leadership visibility. • Led problem discovery for AI-powered 2D-to-3D navigation by prototyping key experiences and applying design-led research to define priorities for a complex multimodal initiative. • Selected twice to conduct customer research and facilitate design workshops at Autodesk University, the company’s largest annual customer conference. • Selected as Judge for Autodesk Tech X conference, reviewing 40+ proposals. • Led research and designed sustainability features for Revit through cross-org collaboration over three quarters, advancing Autodesk’s climate-forward design initiatives. ### Lecturer (Design, Waste, & Justice) @ The New School Jan 2023 – Jan 2023 | New York, New York, United States • Facilitated weekly participatory-design sessions over a 22-week period for 25 undergraduates, fostering dialogue on design, waste and justice. • Graded 50+ weekly student reflections on design, waste, and justice, and conducted and graded semester-end presentations for the elective. ### Student Digital Asset Manager @ The New School Jan 2022 – Jan 2023 | New York, New York, United States Streamlined and organized The New School’s Digital Asset Library, ensuring faster accessibility and led team training initiatives. ### Service Experience Designer @ Autodesk Jan 2022 – Jan 2022 | United States • Conducted an in-depth competitive analysis of developer platforms and developed strategies to improve Autodesk’s developer platform, Forge. • Designed workshop materials and led co-design workshops with internal experts to shape the end-to-end developer platform experience. • Redesigned the developer experience for Autodesk Forge with a focus on strengthening community engagement and improving access to learning resources. ### Innovation Designer @ LearningMate Jan 2020 – Jan 2020 | Mumbai, Maharashtra, India Enhanced the user experience of the company's intranet portal and facilitated cross-functional design thinking workshops. ### Design Intern @ Saath Charitable Trust Jan 2019 – Jan 2019 | Ahmedabad Area, India Designed a hands-on English-learning curriculum for underprivileged kids, adopted across all NGO centers, and trained teachers for its rollout. ## Education ### Master of Fine Arts - MFA in Transdisciplinary Design Parsons School of Design - The New School ### Minor in Impact Entrepreneurship Parsons School of Design - The New School ### Bachelors in Design in Humanizing Technology NMIMS School of Design ### ICSE and ISC in Science TGES, S.N.Kansagra School ## Contact & Social - LinkedIn: https://linkedin.com/in/hinal-shah1501 - Website: https://hinalshah.com --- Source: https://flows.cv/hinalshah JSON Resume: https://flows.cv/hinalshah/resume.json Last updated: 2026-04-05