Executed a comprehensive rewrite of the entire backend infrastructure, including updates to Python dependencies, achieving a remarkable 75% performance improvement, and enhancing scalability and maintainability.

Designed and Developed utility services, including an automated reporting email infrastructure, and import and export business data functionality via PDF and Excel formats enhancing user convenience and reducing client efforts by up to 40%.

Streamlined testing processes, increasing test coverage and ensuring product quality and reliability through efficient test automation eliminating nearly 60% of the human error chances.

Developed automated testing procedures using Python and Selenium and reduced manual efforts by 70%.

Transitioned to backend development and API creation for the software product and contributed to the software's core functionality, enabling seamless user experiences.

Conceptualized and produced creative video ads for campaigns, boosting user engagement by 25%.