# Hiroko Jimenez

> Product Design Lead @ Veiled Collection

Location: San Francisco, California, United States
Profile: https://flows.cv/hiroko

Product designer focused on building data informed, behavior centered software. I studied data science at UC Berkeley with an emphasis in human behavior and psychology, and I use that foundation to design products that are clear, trustworthy, and easy to use.

I have shipped 0 to 1 products and internal platforms that support complex, real world workflows, from product development and operations to analytics and reporting. I enjoy turning messy processes into simple systems, especially when accuracy, speed, and trust matter.

I am interested in fashion tech, ecommerce, wellness and psychology driven products, and early stage startups where I can own end to end product design, including research, UX, UI, design systems, and launch. Based in San Francisco.

## Work Experience
### Product Design Lead @ Veiled
Jan 2024 – Present | San Francisco, California, United States
• Owned the end-to-end design and delivery of Veiled’s Product Lifecycle Management and Warehouse Management platforms, supporting design, manufacturing, quality control, and fulfillment across the full ecommerce operation
• Designed and launched software workflows covering tech packs, sample iterations, measurement matrices, exceptions, PP approvals, purchase orders, SKUs, barcodes, inbound receiving, and inventory readiness
• Built the system of record used daily by fashion designers, sourcing, and warehouse teams to manage product development and production status
• Translated complex real-world fashion and logistics processes into intuitive, low-error software used to ship live collections
• Partnered with engineering to bring the platforms from concept to production while maintaining product vision, UX quality, and workflow integrity
• Increased visibility into product and inventory status, reducing production delays, labeling errors, and warehouse discrepancies

### Product Designer @ Veiled
Jan 2023 – Jan 2024
• Designed and shipped a Shopify-based sales and inventory analytics tool used to filter, analyze, and visualize ecommerce performance across products and collections
• Built a data pipeline that connected Shopify data to visualization and reporting tools, enabling merchandising and operations teams to make faster, data informed decisions
• Worked with engineering, merchandising, and operations teams to translate business questions into usable dashboards and product insights
• Created UX flows that allowed non-technical users to explore sales trends, identify underperforming SKUs, and inform buying and production strategies

### Freelance Graphic Designer @ Freelance Graphic Designer
Jan 2018 – Present
My clients' industries include fitness centers and sports, and b2b services:
• Conducted go-to-market research for the early stages of startups to create a personalized campaign.
• Design advertisements, social media content, and visuals that engage a target audience. 
• Advise clients on favorable online marketing strategies and implementing them.
• Presented monthly campaign deliverables for social media engagement and customer growth.

### Senior Advisor @ Entrepreneurs@Berkeley
Jan 2022 – Jan 2024 | Berkeley, California, United States
• Mentor students through the steps of developing a startup (ideation phase, market research, competitive analysis, business model strategy, etc.)

### Entrepreneurship fellow @ Entrepreneurs@Berkeley
Jan 2022 – Jan 2022 | Berkeley, California, United States
• Developed a pre-seed startup business model for a pitch competition.
• Designed an MVP AI app that suggested activities based on the user's interests and geolocation.

### GTM Intern @ Stealth Startup
Jan 2022 – Jan 2023 | San Francisco, California, United States
• Coordinated Go-To-Market efforts, sourcing creators and consumers for multiple products, and spearheaded branding for successful product launches.
• Under the mentorship of Sam Pasupalak, Maluuba's co-founder, orchestrated a high-impact research campaign engaging 100+ top US universities, achieving an 11% engagement rate, unveiling actionable insights for optimized outreach strategies

### Launch Partner @ The Marriage Pact
Jan 2021 – Jan 2021 | Berkeley, California, United States
• Implemented marketing campaign that engaged +10% of the UC Berkeley Student population
• Manage The Marriage Pact's socials, increasing their audience by 200%

### Team 95482S @ VEX Robotics
Jan 2019 – Jan 2020 | Sunnyvale, California, United States
• Was invited by Google’s Vice President of Engineering to participate in both the GIRL PWR event and the Google VEX Robotics Signature event.
• Designed and built a robot for the VEX Robotics competitions.
• Guided the team and organized several technical and social workshops to develop the members’ skills.


## Education
### Bachelor of Arts - BA in Data Science (Psychology & Human Behavior)
University of California, Berkeley


## Contact & Social
- LinkedIn: https://linkedin.com/in/hiroko-jimenez

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Source: https://flows.cv/hiroko
JSON Resume: https://flows.cv/hiroko/resume.json
Last updated: 2026-03-25