# Hiro T. > UX Design @ PlayStation | Roku - Foxconn FIH - Sony - Alpine - Nokia - Palmsource | Location: San Jose, California, United States Profile: https://flows.cv/hirot 17+ years experience in user interface design, concept, prototyping and project management. Knowledge of mobile interactive design principles, techniques, standards and technologies. 5 years experience in industrial design and editorial design (DTP & package design). Expertise in establishing design strategy and working with executive stakeholders. Able to manage outsourcing operations (UI/UX design, usability testing, prototyping) while maintaining high quality output and budget. ## Work Experience ### Product Design @ PlayStation Jan 2019 – Present | サンフランシスコ ベイエリア ### Sr. Product Designer @ Roku Inc. Jan 2017 – Jan 2019 | Los Gatos CA Responsible for UI/UX design for the Roku TV platform (optimized at 10’ from user interaction). Supported product managers from a UI/UX design perspective to establish feature guides. Principal works: • Designed OTA Electric Programming Guide (EPG) for Roku TV • Designed OTA program search • Defined initial voice capability for Roku TV ### Director - UI/UX Design @ Foxconn FIH Jan 2015 – Jan 2017 | Taipei City, Taiwan and San Francisco Bay Area Managed creative team in Taiwan, while providing strategic direction and design guidance for Android/IOT devices. Responsible for UI/UX design architecture, framework, and platform innovations for Android Nokia phones under HMD Global, which has licensed the Nokia brand, as well as Smart Watches. Aligned product strategy across multiple Foxconn Group companies, including Sharp Corporation, as well as with customers and partners. Principal works: • Delivered a new camera app and Content curation system UX • Updated more than 20 apps for Nokia and Sharp Android devices (Android N) • Directed UI/UX for InFocus Kids Watch: http://www.infocusphone.com/tw/product/w201/ ### UI/UX Design Lead @ Alpine Electronics of Silicon Valley, Inc. Jan 2013 – Jan 2015 | San Jose Managed UI/UX design development while providing strategic direction & design guidance for all projects at the Silicon Valley office. Directly managed internal designers, as well as offshore teams in India. Owned the app release process and leveraged user metrics to define goals for future milestones. Principal works: • Designed sound tuning and music app called “Level Play for iOS”: https://itunes.apple.com/us/app/level-play-music-player/id867234235?mt=8 • Managed UI/UX design for Alpine headphone website • Designed UI/UX for Remote control system for Car Amplifier with Dynamic sound tuning • Designed UI/UX and ID for Module Car Infotainment System “Android Based” for our customers ### UX Design Lead at Digital Reading Business Development @ Sony Electronics Jan 2012 – Jan 2013 | San Jose Managed local UI/UX designers and provided strategic guidance for the Sony Reader app, as well as for Reader Store services for desktops and e-ink devices. Partnered with the other groups in Sony to ensure realistic implementation goals for interactive solutions on target products. Defined business strategy from UI/UX perspective and communicated updates to executives. Principal works: • Designed UI/UX for e-reader apps for Android devices and PlayStation Vita • Designed UI/UX for the web store on PC, tablet, mobile and e-paper devices • Sony Reader Application 2.0 for Android • Sony Reader Application 3.0 for Android • Reader Extension for Epub3 for Android ### Principal UX designer, Nokia Design @ Nokia Jan 2010 – Jan 2012 | Sunnyvale CA USA Same roles as a principal designer in previous organization. ### Principal UX Designer, Symbian Design @ Nokia Jan 2009 – Jan 2010 | Mountain View CA USA Provided strategic direction & design guidance to production designers and R&D partners for the web runtime portfolio of apps/technologies. Developed innovations and design practices that benefited UXD for Symbian devices. Partnered with Experience managers, developers and design partners to create an evolution path for the browser & internet experiences on device. Principal works: • Directed web runtime environments to create tools for 3rd party developers of the SDK and Ovi business • Directed OS level UX components, including download/install management, media security management (DRM/PlayReady), multitasking, virtual keyboard, and browser ### Co-Head of Global UI/UX design team @ ACCESS Co., LTD Jan 2009 – Jan 2009 | Sunnyvale CA USA, Tokyo Japan, Nanjing China Managed Global design resources (US, Japan , China and France) with a Head in HQ Japan ### Director, Product Concept and User Experience @ ACCESS Co., LTD Jan 2008 – Jan 2009 | Sunnyvale CA USA Managed the local and remote design teams in Japan, China and France. Collaborated on developing user interfaces for the ACCESS Linux Platform (ALP, a mobile OS). Collaborated with partners on defining design concepts. Attended company strategy meetings and gave feedback regarding UX design. Principal works: • Managed the ALP 3.0 project UX and created new concepts as lead • Managed the browser UX for specific customers and collaborated on UX improvements • Managed partner UX customizations for the ALP project ALP: http://en.wikipedia.org/wiki/Access_Linux_Platform http://www.brighthand.com/default.asp?newsID=13254 ### Interaction Designer, Design Manager @ ACCESS Co., LTD Jan 2006 – Jan 2008 | Sunnyvale Created the user interface and framework for the next generation of the ACCESS Linux Platform (ALP). Worked as customer lead to gather UX requirements and define appropriate guidelines. Principal works: • Designed the browser, file manager, desktop/server sync (SyncML), contacts, audio and movie player apps for ALP 1.0 & 2.0 • Collaborated with Lab126 (Amazon’s hardware group) and proposed browser UX solutions for Amazon Kindle. ### Chief Designer, Assistant manager @ ACCESS Co., LTD Jan 2001 – Jan 2006 Utilized input from marketing & product teams to develop the look/functionality of browser, email and contacts apps. Principal works: • Designed UI/UX for email, browser and contacts apps for Aichi Expo 2005 • Designed credit card accounting systems for Visa Inc • Designed UI/UX for Global iMode (NTT Docomo) apps and digital TV apps (KDDI) ### Interaction Designer @ PalmSource Jan 2006 – Jan 2006 | Sunnyvale • Designed Full Browser, File manager, Desktop and Server sync (SyncML), Contacts, Audio and Movie player for ALP Linux platform 1.0 and 2.0. *Involved all of application UX in this project as a lead. • Designed system UX (Concurrently matrix “hardware input, multitasking, volume control”, Back navigation for Platform) and UX pattern (Installation/Deletion, Java VM, Text input method, Send/Receive, etc..). • Communicated with Lab126 (Amazon’s subsidiary) and proposed Browser UX solution for Kindle (Amazon book reader). ## Education ### Master of Arts (MA) in Industrial Design, Product Design Institute Danmarks Designskole ## Contact & Social - LinkedIn: https://linkedin.com/in/hiroyukitoki --- Source: https://flows.cv/hirot JSON Resume: https://flows.cv/hirot/resume.json Last updated: 2026-04-13