Worked directly with leadership to build and scale a F&B consumer marketplace (Square Local), Block's first network-wide. Cash back program designed to connect Block's two largest ecosystems and unlock new customer acquisition channels
•Designed the marketing team's first generative AI product for generating personalized copy for sellers marketing emails
•Helped build and design a gamification strategy using bonuses and notifications to boost engagement and reduce churn
•Worked directly with PM's, PMM's and designers to make product decisions based on users' behavioral data
•Designed and developed an in-house email marketing system for user lifecycle management
•Designed and developed reporting suites for two separate products from scratch to showcase time series data and key metrics for sellers
•Built a fully customizable coupon builder (squareup.com/dashboard/customers/marketing/coupons) which has generated 400K visits & 30K coupons within 1 year of being live
•Expanded payment processing system to accept Apple Pay in order to capture all cashback-qualifying transactions
