# Hisham Nimri > Product & Engineering | Ex-CashApp, Square, Clearco Location: New York, New York, United States Profile: https://flows.cv/hisham Contact me at: hesham.nimri.ii@gmail.com With over five years of experience in software engineering, my expertise lies in full-stack development and data. At Square, I enhanced customer and seller experiences through innovative technology solutions. My work at Square Local Offers reflected a deep understanding of market needs and user engagement strategies. The products I developed showcased my technical proficiency and commitment to creating value for both the company and its users. My recent tenure at Square was marked by significant contributions, including the invention of a cashback feature that substantially increased transactions. I also took pride in designing a custom coupon builder and an in-house email marketing system, enhancing seller marketing capabilities. My data science skills underpinned these initiatives, leveraging platforms like Sisense to inform decision-making and product development. My focus was on practical, growth-oriented outcomes that resonated with our user base and supported the company's expansion. ## Work Experience ### Senior FDE - Ops & Support @ Tarro Jan 2026 – Present ### Senior Forward Deployed Engineer @ Tarro Jan 2025 – Jan 2026 | New York, NY - Working on building an AI-powered phone agent to help restaurants grow their revenue - Third FE Engineer Hire ### Founder & Photojournalist @ SHAM SHOTS MEDIA Jan 2024 – Present | New York, United States Took a break from being a Software Engineer to found a boutique photojournalism agency focused on capturing compelling narratives that bridge cultural understanding and shed light on underreported stories from around the world through film and photography. ### Software Engineer — Cash Local (Neighborhoods) @ Cash App Jan 2022 – Jan 2024 Founding Engineer of Cash App Local ### Product Engineer (Full Stack) — Square Local Offers @ Square Jan 2022 – Jan 2024 | San Francisco Bay Area Worked directly with leadership to build and scale a F&B consumer marketplace (Square Local), Block's first network-wide. Cash back program designed to connect Block's two largest ecosystems and unlock new customer acquisition channels - Designed the marketing team's first generative AI product for generating personalized copy for sellers marketing emails - Helped build and design a gamification strategy using bonuses and notifications to boost engagement and reduce churn - Worked directly with PM's, PMM's and designers to make product decisions based on users' behavioral data - Designed and developed an in-house email marketing system for user lifecycle management - Designed and developed reporting suites for two separate products from scratch to showcase time series data and key metrics for sellers - Built a fully customizable coupon builder (squareup.com/dashboard/customers/marketing/coupons) which has generated 400K visits & 30K coupons within 1 year of being live - Expanded payment processing system to accept Apple Pay in order to capture all cashback-qualifying transactions ### Infrastructure Software Engineer @ HomeX Jan 2021 – Jan 2021 | Chicago, Illinois, United States Scaled and set up Infrastructure to support new AI features through implementing monitoring systems inorder to increase observability ### Head of Growth @ The Next Iteration Podcast Jan 2021 – Jan 2021 | Toronto, Ontario, Canada Attempted to secure $100 million Spotify deal (lost to Joe Rogan) ### Software Engineer @ Clearco Jan 2020 – Jan 2021 | Toronto, Ontario, Canada Series-C AI Fintech Unicorn ($3B Valuation) — Backed by Softbank, Y Combinator, Founders Fund, Inuit, Gary Vaynerchuk, Chamath Palihapitiya, and Jesse Horwitz. - As an early employee, I helped scale engineering systems for Canada's FIRST unicorn startup ($3B), backed by SoftBank - Developed products with Node and React for an AI-powered VC, enabling the investment of $3.1B in 7,000 businesses - Automated the exportation of financial ledgers and reports for users, saving the company's accountants 20 hours/week - Integrated databases with Salesforce to expand data access, reducing time to conversion by over 3X for sales reps - Improved Invoicing system and data infrastructure, enabling systems to scale and meet demand surges of BFCM - Helped build infrastructure to internationalize the product and launch in Germany, Ireland, Belgium, Austria, and Finland - Re-vamped the reporting tool to include more detailed metrics, improve the UI, and allow for downloading historical reports Tools/Languages: Typescript, Vue.js, Node.js, PostgreSQL, Kubernetes, Docker ### Data Scientist - Modelling & Analytics @ Clearco Jan 2020 – Jan 2020 | Toronto, Canada Area - Conducted data science investigations and developed Machine Learning models on cash advance repayment hostility Tools/Languages: Python, scikit-learn, SQL, Jupyter ### Investment Portfolio Manager — Technology @ DeGroote Finance & Investment Council (DFIC) Jan 2020 – Jan 2021 | Hamilton, Ontario, Canada Managed a team of 6 analysts in order to produce detailed tech stock analysis monthly. These reports were presented to a board of Investment bankers to help manage McMaster's endowment fund. ### Frontend Web Developer @ FYELABS Jan 2020 – Jan 2020 | Toronto, Ontario, Canada Made aesthetically pleasing user interfaces with Vue.js ### Research Software Engineer — AI for Autonomous Driving @ National Research Council Canada / Conseil national de recherches Canada Jan 2019 – Jan 2019 | London, Canada Area - Designed ROS applications for industrial robots to automate high-risk inspections of manufacturing equipment ### Research Software Engineer — Robotics and AI @ National Research Council Canada / Conseil national de recherches Canada Jan 2019 – Jan 2019 | London, Canada Area - Led the industry 4.0 team in architecting and developing a web-based control and data acquisition system ### Autonomous Driving Software Engineer @ ARVI (Autonomous Robotic and Vehicle Innovations) Jan 2018 – Jan 2019 | Hamilton, Ontatio - Worked on integrating the open-source Robotics middle-ware ROS into an electric vehicles control system ### Research Mechatronics Engineer - Wild Life Tracking @ Faculty of Engineering - McMaster University Jan 2018 – Jan 2018 | Ontario, Canada - Led a team of 4 students to reduce research costs by 300% through the development of $55 wildlife IoT GPS trackers - Directed product design, in-field testing, and procurement of over 300 parts from 4 international suppliers ### Robotic Development Student @ Peel District School Board Jan 2014 – Jan 2015 | Ontario, Canada - Developed curriculum for grade 12 autonomous hall navigation robot ## Education ### Bachelor of Engineering in Mechatronics Engineering McMaster University ## Contact & Social - LinkedIn: https://linkedin.com/in/hnimri - Portfolio: https://hishamnimri.com --- Source: https://flows.cv/hisham JSON Resume: https://flows.cv/hisham/resume.json Last updated: 2026-03-29