Overseeing the entire user experience lifecycle, from research and ideation to design, testing, and implementation, specifically with an emphasis on AI-driven features and functionalities.

• Managed UX Consulting projects. Developed UX services for clients, aligning with business objectives, research, user testing, journey mapping, content strategy, and UI design.

• Built in-house design team from 0-to-22 members and mentored 3 leads.

• Improved profit margin to 39% through optimization of people, UX processes & scope management.

• Achieved employee of the year in 2013 & 2014 for leading a team by example.