# Hoi Ning Wong > Principal Designer, New Products @ Narvar Location: San Francisco Bay Area, United States Profile: https://flows.cv/hoi ## Work Experience ### Principal Designer, New Products @ Narvar Jan 2024 – Present | Redwood City, California, United States ### Director of Design, Product & Brand @ Carbon Title Jan 2022 – Jan 2024 | San Francisco Bay Area Creating a platform to help the real estate industry understand, mitigate and offset their carbon footprint. ### Director of Design, Growth and Innovation @ Narvar Jan 2019 – Jan 2022 | San Francisco Bay Area ### Lead Product Designer @ Narvar Jan 2015 – Jan 2019 | San Bruno, CA In the world of retail, it’s all puppies and flowers until the customer clicks “buy.” After that, the romance is gone, replaced with a maze of customer service phone trees, shipping headaches, and the occasional ugly, grey email. At Narvar, we see a better way. We are reimagining the post-purchase experience with some of the world's most beloved brands, including Sephora, Anthropologie, Nordstrom, and Home Depot. We see an incredible opportunity to improve these forgotten touchpoints of commerce, and are building a platform that strives to bring great user experience to shoppers while providing unprecedented value for retailers and brands. ### Designer and Art Director @ Freelance Jan 2012 – Jan 2015 Creative direction and design for a number of startups in brand, web, visual design, photography, and copywriting. Clients included Narvar, Pantry, Pax Labs, Integral Design. ### Head of Marketing, Design and Content @ Local Motion (acquired by Zipcar) Jan 2014 – Jan 2015 | San Mateo, CA Local Motion brings advanced car sharing technologies to corporate and government fleets. Based in San Mateo, CA and backed by Andreessen Horowitz, our customers include Google, Solar City, Genentech, and various government agencies. As an early employee, I established the brand's creative direction and led content and digital marketing strategies to differentiate our product, establish thought leadership, and meet business goals. ### Editorial Contributor @ Houzz Jan 2014 – Jan 2015 Contributing writer and photographer for Houzz home tours in the San Francisco Bay Area. ### Manager, Marketing and Design @ Orbit Baby Jan 2007 – Jan 2012 | Newark, CA Brand Strategy • Developed and maintained Orbit Baby’s visual identity and brand voice across the development of all creative assets - including website, print collateral, online assets, photography, packaging, product graphics, email, retail, and tradeshow design • Built, managed, and mentored an in-house team of creatives, and hired and collaborated with freelancers and creative agencies, to deliver brand-aligned marketing campaigns from conception to completion. In-house expertise included web design, graphic design, copywriting, art direction, photography, film, & environmental design • Established scalable processes to ensure consistent and high quality creative output from internal and external teams - from developing SOPs to creating brand guidelines & resource libraries for international partners Product Marketing • Directed the creation of all product marketing materials for new product launches from content generation to creative asset development • Designed and project managed integrated marketing campaigns for product launches by driving timelines, managing budgets, and leading a cross-functional team • Collaborated with sales team to develop global retail marketing programs, such as merchandising, point-of-sale materials, training materials, promotions, & tradeshows • Identified future product roadmap and marketing opportunities by synthesizing insights and data gathered via user-centered design research, web analytics, competitive analysis, pricing studies, surveys, concept tests, and business modeling Acquisition Marketing • Oversaw PR, event and social media strategies to raise brand awareness and achieve growth objectives; managed PR agency, social media manager, and event coordinator • Led customer acquisition & engagement activities, including email marketing, SEM campaigns, social media, events & promotions; raised mailing list subscribers by 170% in 2011 and 70% in 2012, and grew Facebook fans by 350% in 2011 and 120% in 2012 ### Product Designer @ Orbit Baby Jan 2005 – Jan 2007 | Newark, CA Developed and refined Orbit Baby’s first generation product line as a soft goods and graphic designer, including the conception of two patented innovations; brought first product to market in 2006 Conducted user-centered research, produced rapid prototypes, and worked intimately with contract manufacturers on the ground to oversee prototype development and mass production Visited overseas textile mills and attended textile tradeshows to source organic and Oeko-tex® certified fabrics as part of the initiation of Orbit Baby’s green efforts - an industry first to introduce eco fabrics Led the development of the company’s first limited, sustainable edition product, from design development and prototyping, to sourcing and manufacturing, to branding and marketing ### Product Design Intern @ Orbit Baby Jan 2004 – Jan 2004 I helped develop the first generation Orbit Baby products from the ground up in the founder's garage. From rapid prototyping to user testing and market research, I saw first hand what it really took to be a fast-paced consumer product start-up in the early phase. ### Designer @ MBT Architecture Jan 2000 – Jan 2003 | San Francisco, CA Worked on the design team for Stanford University’s James H. Clark Center (with Foster & Partners) from 2000 to 2003, a building that promotes unprecedented collaboration between scientists from different disciplines and encourages multi-disciplinary activities Saw the project in its entirety; participated in all phases from initial concept design, to design development, construction documentation, construction administration, to its completion in August 2003 MBT Architecture was acquired by Perkins+Will in 2005. ## Education ### MFA in Product Design Stanford University ### B.Arch. in Architecture Syracuse University ## Contact & Social - LinkedIn: https://linkedin.com/in/hoister --- Source: https://flows.cv/hoi JSON Resume: https://flows.cv/hoi/resume.json Last updated: 2026-04-13