Built reusable content design components, frameworks, and guidance to help scale content design at CNN.

Developed content design intake process to improve content workflow and collaboration.

Partnered with product design, engineering, and product to create scalable and user-friendly design system and content design documentation.

Built a clear component documentation structure and process to encourage design system adoption.

Managed all design system documentation and content design guidelines at CNN.

Created a comprehensive content and communication strategy for the design system and documentation site.

Collaborated closely with various teams including design, research, compliance, brand, and marketing to deliver a cohesive and customer-focused content experience.

Sourced and led a team of content designers and copywriters by providing guidance, support, and mentorship.

Established and advocated best practices for content creation and UX guidelines through the development of a style guide and content pattern library.

Created and maintained a company-wide content community to foster an environment of continuous learning and growth for all writers at Varo.

Ran design thinking workshops, UX research, and design sprints to up level design and create user-focused experiences for Varo.

Managed design system documentation site for designers and developers. Plus, any onboarding, content and communication strategy and execution.

Led a team of UX writers and partnered with product, design, brand, and development.