# Holly Boston > Content Design, User Experience, Content Strategy, Design Systems, Documentation Location: San Francisco Bay Area, United States Profile: https://flows.cv/hollyboston Hi, I’m Holly. I'm extremely passionate about using words to create intuitive user experiences. I thrive on building scalable content solutions and helping teams do their best work. ## Work Experience ### Senior Staff Product Designer, Content Design @ Warner Bros. Discovery Jan 2025 – Present ### Content Design + Design Systems Consultant @ Warner Bros. Discovery Jan 2023 – Jan 2025 - Designed inclusive, user-focused content for the CNN homepage, articles, app, live story and elections experiences. - Built reusable content design components, frameworks, and guidance to help scale content design at CNN. - Developed content design intake process to improve content workflow and collaboration. - Partnered with product design, engineering, and product to create scalable and user-friendly design system and content design documentation. - Built a clear component documentation structure and process to encourage design system adoption. - Managed all design system documentation and content design guidelines at CNN. - Created a comprehensive content and communication strategy for the design system and documentation site. ### Director of Content Design @ Varo Bank Jan 2020 – Jan 2023 - Developed and implemented a comprehensive product content strategy and tone of voice for Varo Bank's customer experience, ensuring consistency across all touch points and alignment with business goals and KPIs. - Collaborated closely with various teams including design, research, compliance, brand, and marketing to deliver a cohesive and customer-focused content experience. - Sourced and led a team of content designers and copywriters by providing guidance, support, and mentorship. - Established and advocated best practices for content creation and UX guidelines through the development of a style guide and content pattern library. - Created and maintained a company-wide content community to foster an environment of continuous learning and growth for all writers at Varo. - Ran design thinking workshops, UX research, and design sprints to up level design and create user-focused experiences for Varo. ### Vice President, Content Strategy - Design Systems @ JPMorgan Chase & Co. Jan 2018 – Jan 2020 - Created and maintained company-wide editorial standards. - Managed design system documentation site for designers and developers. Plus, any onboarding, content and communication strategy and execution. - Led a team of UX writers and partnered with product, design, brand, and development. ### Senior UX Content Strategist (contract) @ StubHub Jan 2018 – Jan 2018 Developed content, information architecture, and overall strategy for developer API doc site. ### Head of Content Strategy @ Sungevity Jan 2016 – Jan 2017 | Oakland, California Built knowledge base for all training documentation along with content management processes, information architecture, and editorial guidelines. ### Director of Social Media & Content @ IAC Publishing Labs Jan 2015 – Jan 2016 Created social brands from the ground up and managed a large team of writers, editors, strategists, and designers. ### Head of Content Strategy @ IAC Jan 2010 – Jan 2015 Managed strategy, tools and processes, hiring, and content development for multiple teams, brands, and content projects within IAC, including Ask.com and the Ask Community. Led and mentored a large team of writers and designers. ### Lead Editor @ Dictionary.com Jan 2009 – Jan 2010 Created content, processes, social media presence, and content strategy for Dictionary.com, including multiple apps, the Word of the Day, podcasts, and community. ### Content Manager @ Yahoo Jan 2007 – Jan 2008 ### Program Manager, Content @ AOL Jan 2003 – Jan 2006 ### Content Specialist @ AOL Jan 2001 – Jan 2002 ### Tools Specialist @ AOL Jan 1998 – Jan 2001 ## Education ### Bachelor’s Degree in English Language and Literature Jacksonville University ### Bachelor of Education - BEd in Secondary Education and Teaching Jacksonville University ## Contact & Social - LinkedIn: https://linkedin.com/in/hollyboston --- Source: https://flows.cv/hollyboston JSON Resume: https://flows.cv/hollyboston/resume.json Last updated: 2026-03-30