# Holly Howes > Lead ID at Ford Motor Company Location: Los Angeles Metropolitan Area, United States Profile: https://flows.cv/hollyhowes 10+ years designing hardware products, brand narratives, and visual language. Key experience in consulting, with a passion in user/human-driven design and cohering brand aesthetics. Current work targets design thinking in cross-functional teams and improving ergonomics, user experience, and cost outcomes in product development. Most recently associated with innovations at Tonal, IDSA award winning Essilor, and fast-growing Peloton+ products. ## Work Experience ### Industrial Design Lead @ Ford Motor Company Jan 2023 – Present ### Staff Industrial Designer @ Tonal Jan 2023 – Jan 2023 | San Francisco Bay Area ### Staff Designer @ Tonal Jan 2022 – Jan 2023 | San Francisco Bay Area ### Senior Industrial Designer @ Tonal Jan 2020 – Jan 2022 As a Senior Industrial Designer at Tonal my contributions included but were not limited to: • Leading concept design and strategy for future of Tonal hardware • Leading and synthesizing ergonomic explorations and research • Creating visual brand language consistency across all Tonal Hardware products • Cross-functional collaboration with PM, engineering, supply chain, and other teams and stakeholders to create high-quality hardware products, in a timely manner. • Creating a longer-term vision for future generations of Tonal hardware and accessories. • Sketching and ideating with peers using superior visual communication and presentation abilities. • Building production ready files (CAD, Technical drawings, Assembly Files...) using 3D CAD software such as SolidWorks. • Creating 2D and 3D renderings and animations with photorealistic imagery using software such as Photoshop, Illustrator, and Keyshot • Rapid prototyping : 3D printing (FDM, SLA) - Laser cutting - wood working - Foam Core etc. • Proficient/Skilled in CMF - Highly interested in innovative materials, color and finish trends. • Top-quality work delivery in a fast-paced, open team environment. • Giving and soliciting feedback from other designers in order to continually raise the bar for quality ### Senior Industrial Designer @ TEAMS Design Jan 2018 – Jan 2020 Executed a wide range of projects as the design lead for clients including Bosch, Dremel, A.T. Kearney, Culligan, Essilor and Peloton. Brand advocate for the Chicago office, in charge of coordinating social media between the USA, Germany and Shangai. ### Industrial Designer @ TEAMS Design Jan 2014 – Jan 2018 | Greater Chicago Area ### Design intern @ Karten Design Jan 2013 – Jan 2013 | Los Angleles Worked as a junior designer with the design team through the development of several medical products including the Orthosonos. Focus was on model making, design thinking, form development and ergonomics. ### Design Intern @ Eleven, LLC Jan 2013 – Jan 2013 Housewares, action sports, pet care and packaging design. Presented work and interfaced with clients including P&G, Gillette, Mr. Coffee and OXO. Emphasis was placed on sketch ideation, brainstorming, ethnographic research, Photoshop rendering and Solidworks development. ### Design intern @ Brunswick Boat Group Jan 2012 – Jan 2012 | Merrit Island Flordia Worked as a junior designer on the Searay, Meridian Yachts, and Bayliner lines. Work included exterior aesthetic development, interior materials, floor plan and furniture design. Emphasis was placed on material sourcing and real world application, as all products were manufactured in-house. ### Industrial Design Coop @ Ethicon Endo-Surgery Jan 2012 – Jan 2012 High-responsibility (junior-designer level) position. Assisted design team during product development cycle, with a focus on ergonomics/usability, manufacturability, cost reduction, CAD surface development and 3D visualization (digital and physical). ### Industrial Design Coop @ Ethicon Endo-Surgery Jan 2011 – Jan 2011 | Cincinnati ## Education ### Bachelor of science in Industrial Design University of Cincinnati Jan 2009 – Jan 2014 ### Waring School Jan 2002 – Jan 2009 ### Bergische Universität Wuppertal ## Contact & Social - LinkedIn: https://linkedin.com/in/holly-howes-02535547 - Portfolio: http://hollowayhowes.com --- Source: https://flows.cv/hollyhowes JSON Resume: https://flows.cv/hollyhowes/resume.json Last updated: 2026-03-25