As an experienced UX practitioner with a proven track record in the information technology and financial services industries, I am skilled in user-centric research, UX/UI design, service design, and digital strategy.

2025 — NowCrypto.comSr. Product Designer

2025 — Now

Shaped user experiences for fintech and crypto sectors, focusing on Account, Cards, and Onboarding.

Led end-to-end design processes from concept inception to implementation, ensuring seamless user journeys.

Collaborated with cross-functional teams to align design strategies with business goals at crypto.com.

2025 — 2025StraitsXLead Product Designer

2025 — 2025

Spearheaded 0-to-1 design initiatives for innovative stablecoin payment features and B2B APIs in Southeast Asia.

Mentored a team of 3 product designers, ensuring alignment with business goals in a dynamic fintech landscape.

Developed and scaled a comprehensive design system, enhancing wallet creation and payment flows, resulting in a 15% NPS increase within 3 months.

2022 — 2025BinanceLead Product Designer

2022 — 2025

Singapore

Led a team of 5 designers to drive design vision and strategy for Binance Earn, ensuring highest standards of quality and user-centered products.

Collaborated with cross-functional teams to deliver innovative UX/UI designs for Earn products, contributing to business success.

Set the bar for excellent design, ensuring all products meet the highest standards and enhance user experience.

2021 — 2022BinanceSr. Product Designer

2021 — 2022

Singapore

Led the design and development of Binance Earn, focusing on user experience and steady investment options.

Conducted research, user testing, and developed design systems to deliver intuitive experiences.

Collaborated with cross-functional teams to ensure seamless user interactions and capitalize on growth opportunities.

2020 — 2020MozillaSr. Product & UX Designer

2020 — 2020

Taipei City, Taiwan

Led design of next-generation email and Mozilla VPN bundle, from research to launch

Facilitated brainstorming workshops with cross-functional teams to generate concepts

Responsible for validating, documenting, and implementing emerging market products

Education

Kingston University

Master's Degree

Kingston University

Graduate Dip.

National Taiwan University

Bachelor of Arts (B.A.)

IxDF - The Interaction Design Foundation

National Taiwan University

Experience+

Education

Master's Degree

Graduate Dip.

Bachelor of Arts (B.A.)

Bachelor's degree