# Holly Hsiao > Lead Product Designer | Ex-Binance | Financial Infrastructure, Crypto, Fintech Location: Plano, Texas, United States Profile: https://flows.cv/hollyhsiao As an experienced UX practitioner with a proven track record in the information technology and financial services industries, I am skilled in user-centric research, UX/UI design, service design, and digital strategy. I have a strong track record of delivering sophisticated customer services and products through hands-on UX design. My diverse portfolio includes projects in B2B commerce, digital insurance, virtual banks, personal investor platforms, and global CMS migrations. ## Work Experience ### Sr. Product Designer @ Crypto.com Jan 2025 – Present • Shaped user experiences for fintech and crypto sectors, focusing on Account, Cards, and Onboarding. • Led end-to-end design processes from concept inception to implementation, ensuring seamless user journeys. • Collaborated with cross-functional teams to align design strategies with business goals at crypto.com. ### Lead Product Designer @ StraitsX Jan 2025 – Jan 2025 • Spearheaded 0-to-1 design initiatives for innovative stablecoin payment features and B2B APIs in Southeast Asia. • Mentored a team of 3 product designers, ensuring alignment with business goals in a dynamic fintech landscape. • Developed and scaled a comprehensive design system, enhancing wallet creation and payment flows, resulting in a 15% NPS increase within 3 months. ### Lead Product Designer @ Binance Jan 2022 – Jan 2025 | Singapore • Led a team of 5 designers to drive design vision and strategy for Binance Earn, ensuring highest standards of quality and user-centered products. • Collaborated with cross-functional teams to deliver innovative UX/UI designs for Earn products, contributing to business success. • Set the bar for excellent design, ensuring all products meet the highest standards and enhance user experience. ### Sr. Product Designer @ Binance Jan 2021 – Jan 2022 | Singapore • Led the design and development of Binance Earn, focusing on user experience and steady investment options. • Conducted research, user testing, and developed design systems to deliver intuitive experiences. • Collaborated with cross-functional teams to ensure seamless user interactions and capitalize on growth opportunities. ### Sr. Product & UX Designer @ Mozilla Jan 2020 – Jan 2020 | Taipei City, Taiwan • Led design of next-generation email and Mozilla VPN bundle, from research to launch • Facilitated brainstorming workshops with cross-functional teams to generate concepts • Responsible for validating, documenting, and implementing emerging market products ### UX & Service Design Manager @ Fidelity International Jan 2018 – Jan 2020 | Hong Kong • Led multinational user research and analysis to guide product development in the APAC region. • Established Agile UX and testing practices to ensure design quality in Agile development. • Professionalized Design Thinking and Service Design practices for Fidelity International in Hong Kong. ### User Experience Designer @ IBM Jan 2015 – Jan 2018 | Taipei City, Taiwan • Designed delightful user experiences at IBM by incorporating visceral impact, behavioral influence, and reflective consequence. • Conducted user research using IBM design thinking methodology to uncover valuable business insights. • Collaborated with cross-functional teams to plan and execute purpose-driven design strategies. ### Information designer @ Re-LAB Jan 2013 – Jan 2014 | Taipei City, Taiwan • Conducted qualitative user-tests including focus group interviews and participant observation to inform design decisions. • Developed narratives and visual content for complex qualitative information, creating persona-building, illustrations, storyboarding, and graphic design. • Collaborated with clients such as Yahoo!, Evernote, and Academia Sinica to deliver impactful design solutions. ### Research Intern @ EBSCO Publishing Jan 2012 – Jan 2012 | Taipei City, Taiwan • Assisted in building an online academic database in medical science at EBSCO Publishing in Taipei City, Taiwan. • Conducted in-depth research on retrieval systems and user experience of EBSCOhost database. • Collaborated with team members to optimize database functionality and user satisfaction. ## Education ### Master's Degree in Communication Design Kingston University ### Graduate Dip. in Creative Practice: Illustration& Animation Kingston University ### Bachelor of Arts (B.A.) in Library and Information Science National Taiwan University ### IxDF - The Interaction Design Foundation ### Bachelor's degree in Library and Information Science National Taiwan University ## Contact & Social - LinkedIn: https://linkedin.com/in/hollyhsiao03 --- Source: https://flows.cv/hollyhsiao JSON Resume: https://flows.cv/hollyhsiao/resume.json Last updated: 2026-02-23