TL of Facebook Reels Short Video Recommendation. Retrieval/Ranking/Quality/Distribution/Creator.

Lead/Manage Ads Targeting and Retrieval team:

Build Ads Targeting Features: Interest Targeting, Keyword Targeting, Audience Targeting, Auto Targeting.

Build ML models and ranking algorithms to retrieve ads to optimize relevance/quality.

Remarketing Ads:

Founding engineer of dynamic remarketing ads quality. I initiated and built most of the core dynamic ads quality components including: product selection strategy; product selection models; pCTR/pCVR related models.

Large Scale Machine Learning:

Parallelize popular machine learning algorithms on thousands of machines.

Use machine learning technology on tens of Google products. Hands-on experience on label suggestion, recommendation engine, text generalization etc.