Founded and built Hooray, a design studio and lifestyle brand focused on well-designed everyday goods. Led all aspects of brand development, from visual identity to e-commerce. Collaborated with clients on freelance projects including product design, visual design, and design strategy. Grew the business from concept to a profitable direct-to-consumer brand.

Led the design for features such as Virtual Care, Community, Vaccine Finder, and more.

Developed and maintained the design system.

Led and enhanced the Rewards feature, led the transition of the design system to Figma, and developed the design for the new corporate website.