# Hourann Bosci > Measuring marketing with data science (& hiring a founding team!) Location: San Francisco, California, United States Profile: https://flows.cv/hourann ## Work Experience ### Founding Engineer @ Paramark.com Jan 2023 – Present | San Francisco Helping marketing teams make sense of their impact with MMM, experimentation, and a generous helping of pandas 🐼 As the first employee, I wear many hats — from code monkey to content creation, from visualization to vendor management. ### Engineering Manager @ Embark Trucks Jan 2020 – Jan 2023 | San Francisco Embark ran one of the industry’s most sophisticated autonomous freight programs — with long-haul trucks running out of Oakland, Southern California, and Texas, as well as a Western Australian mine site trial — before falling victim to the 2022 downturn. My team built systems to stream video and remotely monitor the fleet. ### Software Engineer @ Cresta Jan 2020 – Jan 2020 | San Francisco ### Software Engineer @ Blend Jan 2018 – Jan 2019 | San Francisco Lead engineer and project manager for the team delivering Blend’s first-gen Banker Workspace to about 12k users at 3k branches across six financial institutions. ### Cofounder & CEO @ Upright Media Inc. Jan 2017 – Jan 2018 Upright Media made it easy to take video from traditional formats (like TV) and repurpose it for exciting new formats like Snapchat and Instagram Stories. We offered the most collaborative way to edit video in a web browser, powered by automatic deep learning suggestions, and many of our clients relied on us to apply those edits quickly at scale. ### Cofounder & CEO @ Datagami Jan 2013 – Jan 2016 At Datagami we built APIs and a web interface to streamline data science process and help tidy messy datasets. We consulted to clients in cybersecurity, CPG marketing, and minerals, and were an early player in the ecosystem of apps built on Slack. ### Software Engineer @ Google Jan 2010 – Jan 2010 | Mountain View, CA AdMob was acquired in mid-2010 for $700MM. I helped keep the old service running, made small contributions to Display Ad Builder, and spent a lot of time making charts. ### UI Engineer @ AdMob Jan 2008 – Jan 2010 | San Mateo, CA For most of its independent existence, AdMob was the market leader in mobile advertising. I worked on ad targeting, the pricing engine, and internal business intelligence. ### Frontend Developer @ Vuze Jan 2008 – Jan 2008 | Palo Alto, CA Vuze was a reincarnation of Azureus, then the world’s leading torrent client with 30MM active users. Among other things I worked on an ill-fated content store project. The company later pivoted into set top box hardware and was acquired by Tivo / Rovi / Xperi. ## Education ### BSc. / BA (Hons.) in Biochemistry, Pure Mathematics, Political Science The University of Western Australia ## Contact & Social - LinkedIn: https://linkedin.com/in/hourann - Website: http://hourann.com - Website: https://paramark.com --- Source: https://flows.cv/hourann JSON Resume: https://flows.cv/hourann/resume.json Last updated: 2026-04-05