# Houssem Ismail

> Senior Product Designer at Studocu

Location: Amsterdam, North Holland, Netherlands
Profile: https://flows.cv/houssem

I am an experienced product designer based in Amsterdam. I like problem-solving and making impactful experiences. For more than 9 years, I worked at fast-growing tech companies on end-to-end user experience design, user research, and design systems.

I'm currently help empower students to learn from each other, one study session at a time @Studocu
Before, I was making the rental and moving experience better @HousingAnywhere
Before, I was crafting products that make real estate investing accessible @BRXS
Before, I was making unconventional banking more usable and impactful @bunq
Before, I was designing a digital bank for the 7 million unbanked in Tunisia @Kaoun
Before, I got into design by creating an AI-notification killer for tech teams @Veamly

## Work Experience
### Senior Product Designer @ Studocu | Studeersnel.nl
Jan 2024 – Present | Amsterdam, North Holland, Netherlands

### Product Designer @ HousingAnywhere
Jan 2023 – Jan 2024 | Rotterdam, South Holland, Netherlands
•  Led the design of the rental experience for student accommodations and co-living segment in Europe to get to +50% bookings YoY in Q3.
• Contributed to the redesign of the biggest rental marketplace in the Netherlands to help more tenants find housing more efficiently and effectively.

### Founding Product Designer @ Brxs
Jan 2022 – Jan 2023 | Amsterdam, North Holland, Netherlands
• Led the design & creative effort to launch a real estate investing platform and contributed to reaching €1M in retail investments from in less than 1 year
• Built a design system for multi-platform investing app (Desktop, Mobile, Tablet)
• Created a new mobile app with all the real estate investing features, all from scratch

### Product Designer, Discovery @ bunq
Jan 2021 – Jan 2021 | Amsterdam, North Holland, Netherlands
• Created meta-banking features on top of the core banking features to push the boundaries of the bunq app.
• Ran user research, controlled experiments, and behavioral analysis with the Research & Discovery cross-functional team
• Designed solutions for shared banking, app-wide search, referral experience based on data-driven methodology

### Founding Product Designer @ Flouci (by Kaoun)
Jan 2018 – Jan 2021 | Tunis Governorate, Tunisia
• Sketched, prototyped, and tested flows to educate, inform, and help users succeed at using the product to its full potential
• Contributed to interactions in the Flouci mobile App (React Native based) with plugins (e.g. BodyMovin, Lottie)
• Prototyped screens for usability tests and user researches prior to launch of the first mobile wallet in the company
• Conducted competitive analysis, user research, and data analysis to inform design decisions in storyboards, user personas, and sketch wireframes
• Lead the project on creating a consistent design system, based on benchmarks such as Slack, PayPal, and MasterCard; Unifying mobile, web, and brand design systems

### User Experience Designer @ Veamly
Jan 2017 – Jan 2018 | San Francisco Bay Area
• Designed a dashboard presenting insights for users’ data using technologies like React while working closely with developers on use cases and user stories to implement adequate data visualizations.
• Led design process for brand design across all communication platforms, (blogs, websites, forums).
• Collaborated with developers, and the product manager to design the web app.
• Directed vision of marketing in the website rebrand as the sole product designer emphasizing on consistency and a robust, user-inclusive design process.


## Education
### Consumer Behavior & Research
University of Wisconsin-Superior

### BSc in Marketing & Information Technology
Tunis Business School-University of Tunis

### Baccalaureate Degree with the first-class honors in Mathematics
Lycée Pilote Bourguiba Tunis


## Contact & Social
- LinkedIn: https://linkedin.com/in/houssemismail
- Portfolio: https://houssemism.com

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Source: https://flows.cv/houssem
JSON Resume: https://flows.cv/houssem/resume.json
Last updated: 2026-03-31