Apeiro Design, formerly Auerbach Pollock Friedlander, is a multi-disciplinary consultancy, designing theatres, innovative performance environments, architectural lighting and AV technology nationally and internationally. Through my years at the firm I have worked on many complex and high-risk projects ranging from bespoke theatres for Cirque du Soliel in Macau and Las Vegas, theme parks in Dubai, headliner showrooms for casino resorts, and middle school auditoriums and small community theatres. With this broad base of knowledge and experience, I understand how to meet the needs of the client while designing and building to meet the budget. Creative design, and creative problem solving, understanding the marketplace to see where industry trends are heading, and always being on the lookout for new opportunities and new markets, are some of the skills I have contributed in my 20 years with this iconic company.

As a manufacturer's representative I provided sales, design, and after-market support and training services for architectural, commercial, theatrical, and home automation lighting control systems. Product lines I represented included Electronic Theater Controls, Intelligent Lighting Controls, Vantage Controls and Hubbell.

As a Project Manager for Production Arts, later PRG, I provided design and installation services for many complex high profile, high risk construction projects including ABC/Disney's Times Square Studios, the NASDAQ MarketSite in Times Square, Madame Tussad's also in Times Square and the Rose Center for Earth and Space at the American Museum of Natural History. Outside of New York City, I won an award for Excellence in Construction from the Associated Builders and Contractors for his work on The Potter's House in Dallas, Texas, oversaw the installation of systems in casino resorts, as well as schools, churches, other facilities large and small.

As the director of Event Services and Production, I oversaw the 700 seat Performing Arts Center, 300 Seat MAC Playhouse and the Marine and Academic Center Conference Center. I worked with the campus and local community to plan and execute events ranging from Convocations and Commencements, Music Department Concerts, an outdoor Summer Music Festival, film shoots for the Mayor's Office of Film, to training seminars for the NYPD. I also worked closely with the on-campus charter school, the Kingsborough High School for the Sciences, to produce their annual musicals and other staged events, as well as teaching stagecraft to the theater students. I also provided technical support for the monthly performances Children's Theater Festival as well as arranging and coordinating outside users events in the campus performing arts facilities.