As a software engineer with extensive experience since 2018, I currently serve as the tech lead for the Growth team at Threads. My focus is on enhancing user engagement and retention by building robust, scalable systems for notifications and user-content connections.

Experience

ThreadsSoftware Engineer

2025 — Now

Menlo Park, California, United States

Tech lead of Threads Growth team (Graph & Notification)

Graph:

Connect users with relevant content and help creators grow their audience through rapid product innovation and strong technical foundations.

Notifications:

Build reliable, engaging notifications to drive user growth and retention, while shaping the long-term technical vision for notification systems.

InstagramSoftware Engineer

2021 — 2025

Menlo Park, California, United States

Tech Lead of Instagram Ads Creative Experience Team

Improve Ads Performance through combination of creative and format optimizations on IG Story, Reels and Feed surfaces.

Some key highlights include:

Improve Ads Revenue on Story, Reels and Feed surface by xx% consistently over past 2 years

Lead the team to design and built many new 0->1 ads features from scratch which was later adopted by many surfaces. (eg: IG Story IG Reels, IG Feed, FB Story, FB Reels and FB feed)

FacebookEnterprise Software Engineer

2018 — 2020

Menlo Park, California

Led a team of Engineers to developed products such as CMMS for Facebook's data centers technicians to manage assets, schedule maintenance, track work orders.

Our tool supports over xx million assets that require setup, repairs, warranty check up, Commission/decommission, at any given time.

Our team plays a critical role in ensuring that Facebook’s data center are running efficiently, safely and at scale.

Education

University of Southern California

Bachelor of Science - BS

University of Washington

Experience

Education

Bachelor of Science - BS

College of Engineering